Social CRM is the use of customer data and insights…
I broke my own rule recently. I wanted to get the opinions of people on the Google Street View in Australia – a topic I’m quite vocal about. So rather than creating a group “Australians against Google Street View” or “Australians for Google Street View” I created a group asking the question – Are you OK with this?
If I myself were deciding on the issue, I’m sure I would have created either one. As a result, my own undecideness came through and I think people hesitate about joining the group because there’s not a view either way.
So, if you’re going to create a Facebook group, even if you’re undecided yourself, make both points of view – whether it’s a personal belief or part of a larger social media strategy.