College Students’ Social Networking – Duh.

Wasn’t too impressed by the headline in today’s eMarketer — but the stats are in.  The results, while not surprising, put some hard facts behind the theory.  It’s up to business now to best use this to deliver value, start conversations, create compelling content — all to drive community.

From eMarketer:

“Social networking is an everyday activity for the majority of college students, and the percentage of students who use the networks daily has nearly doubled in the past two years. EDUCAUSE compared social network usage at 44 colleges and universities in 2006, 2007 and 2008. It found that nearly twice as many students at these institutions use social networks every day in 2008 (59%) than did in 2006 (33%).

Accordingly, the percentage of students who said they never use social networks has fallen from 25% in 2006 to 11% in 2008. “

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.