ad:tech – The Relevance of Twitter

On Tuesday, March 10 I’ll be leading a panel discussion at ad:tech, Sydney.  I’ll be joined by Gavin Heaton, Laurel Papworth and Mike Hickinbotham as we discuss how you and your company can drive value and return for your business.

I’m incredibly flattered by this opportunity and would really look forward to seeing you all there. As we discuss the following:

  • How Twitter can support business objectives
  • The evolution of the B2C Twitter relationship
  • The value of Twitter networks
  • How to monetise Twitter for business impact

The session will kick off at 4:35PM and I can give you a 20% discount if you contact me directly.

My thoughts.

I believe that Twitter is a fantastic example of the power and inflence online communities and social media can have.  But with all great power, comes great responsibility (thank you, Spideman).  When talking to companies I like to highlight the important of authenticity and dedication.  Through this, powerful networks can gain incredible reach.

Comment and let me know what you’re interested to hear!

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.

There are 5 comments for this article
  1. Pingback: Laurel Papworth- Social Network Strategy » Blog Archive » Australia ad:tech: Twitter
  2. Matt Granfield at 4:12 pm

    Nice one Jye! As much as I hate Twitter, I’d love to see your presentation. Any plans to put it on YouTube or Slideshare?

  3. Jye Author at 7:46 pm

    Hehe, your hate of Twitter. That’s fine. Does that mean you hate me? Cheeky monkey (oh yes i did.)

    Yep, as much of it as I can — as session leader mine is more of a quick lead up. Will put as much as I can up of course — and I’m sure Heaton and Papworth will do the same. They generally do. Mike I’m sure will join in!

  4. Pingback: A Digital Perspective » ad:tech 2009: Twitter