ad:tech – The Relevance of Twitter
On Tuesday, March 10 I’ll be leading a panel discussion at ad:tech, Sydney. I’ll be joined by Gavin Heaton, Laurel Papworth and Mike Hickinbotham as we discuss how you and your company can drive value and return for your business.
I’m incredibly flattered by this opportunity and would really look forward to seeing you all there. As we discuss the following:
- How Twitter can support business objectives
- The evolution of the B2C Twitter relationship
- The value of Twitter networks
- How to monetise Twitter for business impact
The session will kick off at 4:35PM and I can give you a 20% discount if you contact me directly.
My thoughts.
I believe that Twitter is a fantastic example of the power and inflence online communities and social media can have. But with all great power, comes great responsibility (thank you, Spideman). When talking to companies I like to highlight the important of authenticity and dedication. Through this, powerful networks can gain incredible reach.
Comment and let me know what you’re interested to hear!
Also of interest:
About Jye
Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.
[...] of Twitter at ad:tech. I’m on 2 panels at ad:tech -this is one of ‘em. Lifted from JyeSmith who is the [...]
Nice one Jye! As much as I hate Twitter, I’d love to see your presentation. Any plans to put it on YouTube or Slideshare?
Hehe, your hate of Twitter. That’s fine. Does that mean you hate me? Cheeky monkey (oh yes i did.)
Yep, as much of it as I can — as session leader mine is more of a quick lead up. Will put as much as I can up of course — and I’m sure Heaton and Papworth will do the same. They generally do. Mike I’m sure will join in!
I am up for a discount ;)
Looking forward to it!
[...] Over the two days at ad:tech 2009 in Sydney I said Twitter more times than I said fuck. Which is rare. But seriously, it was the topic on everyone’s mind, and at everyone’s finger tips. I was lucky enough to be invited to open and moderate the final session of day 1, dedicated to the topic: The Relevance of Twitter. [...]