Currently browsing category: Social Media

Twitter Hits The Financial Markets

by Jye on Nov 14, 2011 with No Comments

Guest post: Dee Mason Twitter Hits The Financial Markets Twitter has been used in all kinds of ways - and now it seems it's the new best friend of hedge fund managers. The now ubiquitous social media and micro blogging service was launched in 2006 and no-one could have predicted the way it has taken hold. Since then, there have been hundreds of tools launched to make sense of the information coming from people's tweets, from apps to manage tweeting to search engines designed specifically for social media updates. Perhaps it was only a matter of time till the stock markets got involved. Investor Confidence We already ...

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Why I’m deleting my Facebook account

by Jye on Sep 27, 2011 with 4 Comments

I've decided I will be deleting Facebook this Friday. Not to hide from Mark Zuckerburg, not to escape Timeline.  But simply to start again, from a clean slate. Fuck privacy. We never had it and won't ever really have it. Yes, your company is, can and will monitor your emails, MSN chats and time spent on sites. And yes, your ISP is probably just as aware. The difference is: will your employer or ISP bother to snoop around? Probably not. Facebook on the other hand gives you and your "friends" (close and otherwise) access to five years of your life. And that's ...

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5 must-read posts by @ServantOfChaos from last week

by Jye on Aug 12, 2011 with 2 Comments

Gavin Heaton, the Yoda of my world, has a regular slot on his own blog: 5 Must-Read Posts from Last Week. Well, this week I'm tagging some his recent posts, the favourite of mine: The Surprising Truth About What Motivates Us. Don't Target Your Fans, Target their Friends: something I've long believed in. Making the individual the champion in the minds of the people they actually care about, rather than a strange collective. #londonriots and the Shadow of Shame: another perspective on the times we live in A Guide to Typography: one of my nerdy loves in life - the type face. Now everyone can ...

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Community Managers Masterclass: SEO

by Jye on Aug 11, 2011 with 1 Comment

Community Managers Masterclass: SEO View more presentations from Jye Smith Mumbrella Masterclass Last week I presented with a bunch of clever people around advanced community management.  What quickly came apparent is just how varied that term means. Please note: the above presentation is about how to think and utilise SEO strategically as a part of a holistic digital campaign. Here's the material I referenced too from Bruce Clay. In short: I wanted to talk about the importance of understanding how community, communications and content plays into story-telling and brand reputation.  The theories of best practice content, the role of PR ...

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A cornerstone of social media strategy

by Jye on Jun 21, 2011 with 1 Comment

Content, access & participation Last night was the 16th official Social Media Club Sydney (#SMCSYD) event.  Being the middle of June already, I think I would be close to having MC'd about 12 of them under the leadership of Doug Chapman and Tip Gloria.  A great mile stone for all involved. We had Rachel Lonvinger (@rlovinger) and her partner, Jason Scott (@textfiles), who were both essentially talking about the importance of content. For me, it was a great back-to-basics sessions from Rachel who's straight forward methodology highlighted the importance of process. And Jason (aka @sockington), was a living, breathing meme who showed us ...

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Searching for change – Weber Shandwick roles

by Jye on Apr 01, 2011 with No Comments

You may know Weber Shandwick as one of the world's leading PR firms, what you mightn't is that they were named  Digital Agency of the Year at the 2010 PR News Digital Awards. As digital technologies change that world, the way we communicate will to - and in Sydney, we're already working with Red Bull, Nespresso, Symantec, Olympus, The Australian Government and many more great brands and organisations.  We're focused on story-telling through content, communications and community. If you think you want to be a part of the team who leads this change and understanding (including your own), then email me at jyesmith ...

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Integrated social media comms strategy

by Jye on Mar 07, 2011 with No Comments

ad:tech 2011 Wednesday, March 9, 2:55pm - 3:40pm: Moving Towards An Integrated Social Media Communications Strategy. I've been delighted to be invited back to ad:tech Sydney this year speaking about one of my favourite topics: integration.  I'll be focusing on community management. I'll be joined by Brian Katz (ADTECH/AOL), Jodee Rich (PeopleBrowsr), Richard Spencer (Daemon TWO) and Tim Buesing and presenting practical frameworks to get the most out of your social media and communications strategy.

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Gen Z: 5 Lessons in community management

by Jye on Mar 02, 2011 with 2 Comments

Yesterday I presented at Social Media The Way Forward conference along side hero Gavin Heaton.  The insights were taken from working with the Red Bull Bedroom Jam and the community of 9,500+ generation z. We've got another great team for 2011 and look forward to repeated success. Here are the outtakes.  Pic above is from one of my favourite communities Detour Espresso Bar.  Social media is story telling We (Weber Shandwick) believe social media is about story telling.  The way we tell those stories is through content, communications and community management. Success must be defined before all else. Know your business outcomes, how your ...

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The truth about infographics

by Jye on Feb 07, 2011 with 2 Comments

My rant for this week: Infrographics - I'm defining this one. Definition of an infographic An infographic is a visual representation of quantitative set of numbers.  Infographics should represent the scale and representation of these numbers in a visual way.  Numbers may be absoloute, percentage based, or on a time continuum. Word clouds - are infographics too, because the size of the word (visual) is representative of the number (data) of times it appears. That's all. Not hard. But simply because you put-statistics-in-big-gradient-coloured-boxes does not make it an inforaphic.  But I think what most people are doing is jumping on the band wagon and using the term ...

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Tautology: 2-way dialogue

by Jye on Jan 17, 2011 with 3 Comments

STFU The phrase "2-way dialogue" is a tautology, is it not?  Notice the prefix of the word "di-" as oppose to say "monologue". And as a colleague pointed out: "just like when people say 'reverse backwards'". dialogue: a conversation between two persons #myrantforthismonth

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