Key leadership indicators

Switched On Media - Andy Jamieson - Leader Click here to read more »

23 revolutions of the sun

Valentina: Her first revolution of the sun

Year Zero

Today marks the beginning of my 24th revolution around our great star. Born when the binary stars of Cancer in M44, the Beehive Cluster,  were in the sky, in a the capital city of Colombia.  The revolution past was one of the most tumultuous; the most powerful and yet the most rewarding. I’ve never grown more.

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8 Skills We Sometimes Forget to Appreciate

little big things

The little big things

Do you know someone who has a skill most people over-look or under-value? Share them. Let them know. So many things go un-acknowledged. here’s your chance. Click here to read more »

8 Reasons To Get the iPhone


Will I be getting the new iPhone 4?

I’ve been asked perhaps 20 times this week alone if I’ll be getting the new iPhone (AKA iPhone 4, iPhone 4G etc) – and the answer is yes.. but here’s why.

Overall? The design is fucking amazing: I love black glass and steel. Always have.  And the retina display as a resolution is a wet dream.

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WTF Community Managers

Community Management

An introduction to Community Management

I just walked home from the first meet-up of Community Managers of Sydney.  I’m co-organising and supporting Swankie and Mandi who have kindly started the initiative.

So WTF is a community manager? What are they managing and for who? Well that’s what we were discussing. It seems that the role of a community manager is as dynamic and as varied as the communities they manage.

They need to be able to grow, evolve and adapt just as their communities do.

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10 Things They Never Told You About Social Media

Kool Aid Logo - Social Media

Don’t drink the Social Media Kool-Aid

So you want to ‘get into social media’, huh?

Firstly, I’ve written posts that make me think I should have opened the fucking kool-aid stand. Oh well. Sue me: I’m doing a 180. But then again, if I didn’t make as many mistakes as I had, I wouldn’t have learned a damn thing. If my coaches and mentors hadn’t said ‘wait, wait, wait, stop – wtf are you talking about?’ I wouldn’t have realised as much as I have.

This week I’ve started building and training the new digital and social media team: and what’s apparent from both agencies and clients alike, is that there’s all these rules and all this musts and it’s all.. bullshit.

So, friends, here’s the 10 things they never told you. Click here to read more »

AIMIA Connect 2010

Banner for AIMIA Connect 2010

The Future of Digital Media – July 1

This year, AIMIA are hosting AIMIA Connect – a full day conference showcasing the latest thinking from Australia’s digital leaders.  Backing up their thoughts will be the most recent AIMIA Award winners – real case studies from the people who have bled for the campaigns.

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Cochlear Implant: Reaction of an 8m/o baby

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Closing the Digital Divide

Pranav Mistry: The thrilling potential of SixthSense technology

Through innovation in technology we can be more connected to our physical world, we can be more connected.  Rather than being machines, sitting in front of other machines.

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The Responsibility Of Lifestyle Brands

The Incredible Hulk

How to be a better lifestyle brand

I think it’s a fair assumption that many brands, their products and and services, and their stake holders – want to be a lifestyle brand.  We’ve seen phones, cameras and other technologies move out of the tech space and into the ‘lifestyle’ space.

But at what cost?

Well, maybe little to them – providing a new context in which their brand/product/service creates a day-to-day routine with their user.  Phones are probably the best example of this. But there’s a really important lesson to be learnt:

If you’re a lifestyle brand, you have a lifestyle responsibility. Click here to read more »