Recruitment in the digital age

Recruitment in the digital age

Recruiting for digital, social media and technology based roles is hard.  Really hard.  Mainly because the majority of agencies "turning digital" are doing it all wrong.  The most common mistakes I see? No digital career path - they're not here to be your stop gap for the next 5 years…
Reborn on Responsive Workflow Design

Reborn on Responsive Workflow Design

In my opinion, Reborn are one of the very hottest digital agencies in Australia.  Having worked with the guys on a number of projects, they absolutely know their shit. If you're in "social" and don't know a fucking thing about "digital". This could be a good place to start.  It's…
User experience and engagement

User experience and engagement

Engagement is not an on/off switch. It’s an experience. Marketers, PR pros, SEO gurus and the humble digital strategist are enterprising the face, voice and touch of brands and campaigns today. Today isn’t just digital and mobile.  It is a seamless transition through online, offline and everything in between.  Brands…

Social CRM: Evolving social media

Social CRM is the use of customer data and insights in a social media environment to create and improve delivery of a service or product or customer experience. But those companies doing it well know it goes well beyond social media: it takes into consideration existing CRM data, search engine…

Digital V Retail

According to comScore data, online retail sales in the US on Black Friday on November 23 topped US$1 trillion for the first time ever as an increasing number of consumers used the internet to do their early holiday shopping. Similarly, during China’s Single’s Day, celebrated earlier in the month on…

A few words on depression

Not mine, but Tim Carmody's on the suicide and death of Aaron Swartz. I was supposed to see Aaron the day before he hanged himself. Andy Baio had invited both of us to a small meetup at a bar on New York’s Lower East Side, and I was excited to…

Mark Pollard: Stories about Manhood

Mark Pollard at TEDxHackensack One of the most raw, emotional and powerful things I've watched.  So proud of you dude. Big love, Mark. Seems like a life time ago when we collaborated on A Perfect Gift For A Man stemming from sharing stories about the things that shaped out lives…

Thoughts from an A330 (my last wi-fi free zone)

Hong Kong and the journey so far I’m currently sitting on roughly my 19th plane and 10th trip in four months since moving to Hong Kong following the move into the regional position for Weber Shandwick. What a journey. I still enjoy the middle of plane flights because you can…
Social media: sorting through the white noise

Social media: sorting through the white noise

Continuing on the A Digital Perspective tradition. In a well timed follow up to Dark Social, Social Media Marketer and all-round nice guy Matt Chisholm talks us through how he wades through the white noise of the social media echo chamber.  If you've ever wanted a solid stream of good…