How to be a better lifestyle brand I think it's…
I’m about to do one of those things I hope I don’t regret. On April 30th I’m going to walk 100km for about 20 hours straight through the Blue Mountains as a part of the Wild Endurance challenge.
It’s for a good cause: helping to raise money for the Wilderness Society. They’re a community-based environmental protection organisation who safeguard our sources of clean water and air, tackle devastating climate change, and to create a better future for the Earth.
I’m asking my friends, network and colleagues all to give their future $20 and support me through my own donation of sweat & blood to the Earth.