Fuzzy iPhone App changing festivals forever

One of my best mates for over 10 years now, Matt Chisholm, has recently joined the industry.  Matt’s not only an exceptionally perceptive person, but his passion for music (including continually to be a better guitar player than me) means he was first in with this amazing new app from Fuzzy Events.

Welcome to A Digital Perspective, Chizm.

Make sure you read about the Fuzzy Goggles! Some great augmented reality.

New iPhone App for Parklife and more

Gone are the days of lost or destroyed festival timetables. Fuzzy have released an iPhone app in time for the summer festival season.

The app is quite comprehensive, offering news, events, Twitter and tickets sections, allowing you to purchase tickets right from your mobile phone. Given the recent increase in mobile internet usage, Fuzzy is making itself one of the leaders of the pack when it comes to its online marketing channels by embracing this increasingly popular technology.

The news section simply updates each time the app is open and advises the user of any recent updates regarding Fuzzy festivals or any of its artists while the Twitter section simply shows the official Fuzzy Twitter feed. We can also find the usual information on each of the artists playing the festival in case you have some time to fill  in on the day and don’t know who you want to see as well as a map of the festival grounds. These areas of the app are pretty basic and can be found in any festival info book being handed out at the entry gates. The Twitter feed is quite a clever idea so anyone not already following Fuzzy on Twitter can see the Tweets, while also prompting anyone not already following the promoter to start doing so.

The most interesting parts of the app is certainly found within the events section. Here we find options to select one of Fuzzy’s four upcoming festivals: this weekend’s Parklife, as well as Harbourlife, Shore Thing and Field Day. Right now Parklife is the only one with any real information to play with. Here we find General Event information and travel information which cleverly uses the iPhone’s GPS and maps functions to give the user directions to the festival from wherever they are.

What I think are the handiest features of the app are the set times and planner. The set times list each stage and the times the artists are playing as well as giving you the artist information and the opportunity to select the artists you want to see. These selections are then brought across into your planner so you have a list of who you want to see, when they are playing and which stage they can be found at. How easy is that? Fuzzy have further shown their embracing of social media here as well, allowing you to publish your planner to your Facebook profile or via email. I would have like to have seen a Twitter option possibly linking to a website showing your planner, especially given Fuzzy have incorporated their own Twitter profile into the app.

Fuzzy App with augmented reality

One of the most innovative features of this app are the Fuzzy Goggles. While I haven’t had a chance to try this out yet, this feature makes use of the iPhone’s camera and GPS by locating where i the festival grounds you are and which way you are facing, superimposing a kind of 3D map over what the camera sees, showing the user what stage they are at, who is playing at that time and where the toilets and exits etc can be found. Great for those trashbags we find at every festival who can’t even navigate their way around the festival grounds. My one concern with this feature is how much of the battery life of the phone will be sucked up, especially given how hard it is to get reception at festivals with so many phones using the networks in the one area.

Fuzzy have certainly shown they are embracing new technologies and media channels which not only give easy accessible information to their customers, but also add to the overall experience of the festivals through the Fuzzy Goggles and social aspect of sharing your festival planner with your friends.

Nice one Fuzzy.

Matt Chisholm is an Online Marketing Consultant as Netregistry specialising in SEO. Follow him on Twitter at www.twitter.com/chizm123

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.

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