Smart has the plans, stupid has the stories I'm not…
I like clever things, especially when their advertisements that several of my friends have passed to several of theirs. I’ve always been impressed by male (I can’t speak for female) bathroom advertising placement.
Advertising Agency: McCann Erickson, Tel Aviv, Israel
Creative Director: Ido Ben Dor
Copywriters: Asaf Zelikovich, Elad Gabison
Art Director: Geva Gershon