Is this good advertising?
Is this good advertising? Would really like to hear your thoughts. I love it.
LONDON: Buses emblazoned with advertisements declaring “there’s probably no God” will soon be travelling through the streets of London after the prominent atheist Professor Richard Dawkins agreed to help pay for them.
Campaigners say the messages will provide a “reassuring” antidote to religious ads that “threaten eternal damnation”.
Professor Dawkins, the author of The God Delusion, said: “Religion is accustomed to getting a free ride – automatic tax breaks, unearned ‘respect’ and the right not to be ‘offended’, the right to brainwash children.
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The advertising campaign, which could be plastered across as many as 60 buses for a month if just £11,000 ($27,000) is raised, was triggered by a blog posting. Those behind the project are confident they will raise enough money to pay for two sets of 30 bendy buses to travel through the capital in January bearing the atheist slogan: “There’s probably no God. Now stop worrying and enjoy your life.”
Thanks @OggieBad.
6 Comments
You know I’m no happy-clapper, but I don’t think it’s fair to make the assumption that believing in God automatically creates worry and reduces enjoyment in life. Many people get a lot of comfort and pleasure out of their religious beliefs and practices (especially those Canberra-dwelling Catholic priests…huh??) Back to the point – I think it’s good to try to combat the guilt-complex that is inherent in many Western religions, but in my opinion, the above campaign is too general and undirected. People are just going to get pissy and bitch about it until it’s removed.
Well, it’s refreshing! But it’s kind of preaching to the converted…hahahahahaha
; )
What is the ad for?
As a non-believer in the more popular fairy tales, I think it’s hilarious. Will it change people’s minds or just preach to the converted and irritate the devout…I think the latter.
Thanks for posting.
Is it memorable? Does it increase recall? Does it provoke conversation? Does it sell books?
That’s the answer ;)
As Gavin suggested, I can only assume it’s an awareness campaign linked back to The God Delusion.
No one seriously believes that Christian’s would stop worrying about eternal damnation because of the ad… and Atheists would just find the ad entertaining, not life affirming.
So there must be another (money making) purpose to it.