Smart has the plans, stupid has the stories I'm not…
I am the push that makes you move. Slipknot – Surfacing.
This little phrase has been with me for 10 years this year, and I constantly come back to it, time and time again. I use it for not only personal motivation but perhaps more importantly, putting into perspective just what makes other people move. What makes them feel – what makes them break the apathy.
Day to day, it might come back to social media, marketing and advertising — how do we grab audience attention in those first 50 milliseconds? What’s the final point that puts the customers card on the table? What’s that remarkable and piece of compelling content that is suddenly spread virally?
In the long term, it’s about much bigger moves.