Smart has the plans, stupid has the stories I'm not…
The last month has been a big one – with not only my birthday passing last week, but also the launch of the brand new Weber Shandwick website. Early days yet, but also marked around 14 months for me with the agency.
So, it’ll be back to business as usual this month and back to the renewal of the interviews (which started this blog) with the world’s brightest minds.
19th most influential Australian-based marketing blog
Very happy to be ranked at number 19 in the latest Edelman’s influential marketing blogs study. And a big congrats to everyone else who made the list including Gavin, JC, and Aden who’s Digital Buzz Blog took out top spot.
18th of August: social media 101
28th of June: Publishers Australia
Last month I was also given the opportunity to present for Publishers Australia in the ultimate, no-holds-barred, Digital VS Print. By the count of hands, it was an even split. My argument in brief: digital will always win because of reach, access and utility.