A framework for youth marketing
Recently I was asked to present at AIMIA’s latest digital media event: Getting Inside Gen Y. Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of company as we discussed our experiences in marketing to our own generation.
- Julian: the man to make sense of the world demonstrated the effective way of breaking down market segments
- Emily: one of the most comprehensive and well backed presentations I’ve seen – all great insights
- Dan: such a massive amount of experience was awe inspiring as he took us on a remarkable journey
Inside I’ve make reference to Zaana Howard, who wrote one of the best posts here around Social Media and Leadership – and I think it really resonated well with people in the audience. Gavin Heaton also featured with solid reference to his PLAY Framework. Gavin has inspired me to do so much and I really think is a leader and veteran in this space.
3 Lessons in Gen Y is just the beginning of some bigger youth marketing things I’ve been working through, and I continually come back to the importance of context, derived from what I believe to be two of the most powerful online tools we have: Search & Social Media.
Without context, it’s hard to know value, and difficult to convey story. And with out these: you’re just somebody’s mother telling Gen Y what to do.