3 Lessons In Gen Y

A framework for youth marketing

Recently I was asked to present at AIMIA’s latest digital media event: Getting Inside Gen Y.  Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of company as we discussed our experiences in marketing to our own generation.

  • Julian: the man to make sense of the world demonstrated the effective way of breaking down market segments
  • Emily: one of the most comprehensive and well backed presentations I’ve seen – all great insights
  • Dan: such a massive amount of experience was awe inspiring as he took us on a remarkable journey

Inside I’ve make reference to Zaana Howard, who wrote one of the best posts here around Social Media and Leadership – and I think it really resonated well with people in the audience.  Gavin Heaton also featured with solid reference to his PLAY Framework.  Gavin has inspired me to do so much and I really think is a leader and veteran in this space.

3 Lessons in Gen Y is just the beginning of some bigger youth marketing things I’ve been working through, and I continually come back to the importance of context, derived from what I believe to be two of the most powerful online tools we have: Search & Social Media.

Without context, it’s hard to know value, and difficult to convey story.  And with out these: you’re just somebody’s mother telling Gen Y what to do.

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.

There are 2 comments for this article
  1. Emily Copelnad at 6:09 am

    Thanks for the props Jye!

    It was fabulous to present with you last week. Your insights into Gen Y were great, and the PLAY framework was new to me – I love it!

    Hope to do it all again soon.


  2. Jye Author at 10:33 am

    No worries at all, Emily. Very glad you walked away with some new info!

    Talk soon.