CrossFit: Breathe

“BREATHE” from Paul Schneider on Vimeo.

New video from Paul Schneider

I’ve been into CrossFit for the better part of three years. It’s an addiction. I honestly believe it shaped the way I not only train and the way I look at nutrition, but also the way I live a lot of my life.  I’ve always trained at CrossFit Effects (CFX) down in Kogarah, which is lead by Mick Shaw and previously, Steve Willis (aka The Commando) who was a co-founder.  Both coaches have demonstrated and instructed an approach that allows for maximum capacity of our athletes, both in terms of human movement and mind set – not just fitness.

It’s one of the hardest things to capture, and something I really believe you need to watch in a live ‘box’ (due to the lack of globo-gym equipment, they’re not really gyms), and be spoken with by the coaches.  However, the film above is a really beautiful capture of the relentless effort that CrossFit athletes demonstrate every day and both the literal form of breathing (key to being a great athlete) and the notion of what-it-means-to-be-alive.

“This Crossfit inspired piece is an experiment in sound, small moments, dynamic build and human intensity.

It’s a race against the clock that we all must face, and a reminder to breathe, because you can.”

Main piano track is Fugitif 1 by Swod: bit.ly/​jGkUvc
Directed & Shot: Paul Schneider (helloandcompany.com/​commercials/​paul-schneider)Edit: Andrew Maggio (framecycle.com)Sound Design: Paul Schneider & Andrew Maggiotwitter: @lettershome
I’d like to thank Windy City Crossfit & it’s athletes for their talent, dedication and the fantastic facility.

A couple of years ago i did the photos for our regional qualifiers which are coming up again this May. Check it out (music by my band, Sonixtrip).

Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.

There is 1 comment for this article
  1. Scott at 12:09 pm

    Love the film, sounds really interesting.