Vodafone meets Last.fm: Mobile the clear winner

Just announced: Vodafone and Last.fm today announced a partnerships that will see Vodafone customers to integrate with the social networking music site. This is a great.

So where do you get it?

The Last.fm application is first available to download from Last.fm at www.last.fm/vodafonescrobbler, to selected Nokia handsets including the N95, N96, N78 and 6210 (other handsets will be available too soon too).

This is a great move for Last.fm as I firmly believe that this will make the service not only more accessible but just as or if not more relevant that Apple’s Genius.  The key problem with Genius is the fact I can’t see, comment or interact in anyway with my friends and other people interested in the same music I am.

Personally: As my Last.fm profile becoming more and more complete, and as Sonixtrip prepare for our first EP release, and most importantly: as the mobile becomes the most personal and highly engaged device — this is the start of a very rich, always accessible and social interaction between web, mobile and the user.

Excited much?


Vodafone Customers around the world to “Scrobble” Music from Mobiles to Last.fm Profile and Access Artist Recommendations

Vodafone and Last.fm today announced a collaboration which, for the first time, will bring the Last.fm music experience to Vodafone customers.

From today, millions of Vodafone customers throughout Europe and India, Australia and New Zealand will be able to access Last.fm’s social networking music features via their mobiles. The new mobile application includes Last.fm’s scrobbling functionality that tracks what users listen to in real-time and builds them an online music profile based on their listening habits.

Last.fm is a music entertainment platform, with an active community of over 25 million users in more than 200 countries. Through its unique Scrobbler system, Last.fm builds a profile of each user’s music taste by tracking what they listen to in real-time via their computer and now from their mobile. Last.fm can then use this information to intelligently recommend new music to each user based on their music preferences.

Customers who are new to Last.fm can register from their mobile and check out what their friends are listening to. In addition, customers in Germany will be able to click through directly to the Vodafone Music Store to sample and buy any music recommended by Last.fm.

Javier Foncillas, Head of Branded Content at Vodafone Group, says: “Music continues to be a major passion for our customers and that’s why Vodafone consistently delivers a superior music experience in a number of different ways to ensure people get the music they want, how and when they want it. With Last.fm, Vodafone continues to pioneer social networking on mobiles, delivering a new, relevant and unique music experience, to millions of customers, across our high speed, reliable network.”

Martin Stiksel, Last.fm co-founder, says: “It’s really exciting to be launching our scrobbling mobile phone application with Vodafone. We’re working hard to ensure that the Last.fm experience is available everywhere, from your desktop through hardware to phones, and this is another big step towards that goal.”

The Last.fm application is first available to download from Last.fm at www.last.fm/vodafonescrobbler, to selected Nokia handsets including the N95, N96, N78 and 6210. All of the handsets are available from Vodafone stores, online and via indirect channels. Other handset models will follow soon.

Local language versions of the application will be available in some markets including Germany, Spain and the UK from launch. English versions will be available in all other Vodafone markets.

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.