The internet is not replacing advertising but shattering it
An unwanted message
The internet is not replacing advertising but shattering it, and all the king’s horses, all the king’s men, and all the creative talent of Madison Avenue cannot put it together again.
Eric Clemons on why advertising is failing on the internet
Update: for an alternate view check out: For Your Sunday Bullshit Reading: Search Ads Are “Misdirection” Advertising
Also of interest:
About Jye
Jye Smith is currently the Digital Strategist for Weber Shandwick Australia. Ranked in B&Ts 30 Under 30, he's a regular keynote speaker and workshop facilitator who specialises in digital strategy, social media marketing, and change management.
