Social media success It was only recently at the AIMIA…
This should always be about the desires of the individual: their community, their communication, and their audience. We have a responsibility to communicate this as best we can.
It’s interesting to look back and see just how far we’ve come in terms of social media. Visualising the landscape has always been an important factor to help express this in a way that can be understood universally, whether you’re a web user, tech evangelist, marketer, client or agency.
Julian Cole recently posted “12 Historical Social Media (Marketing) Moments” and it was interesting to look back at some of the first instances of user interactivity, social networking, and viral videos. My input was the very first ‘beta’ invites used by the likes of GMail and more recently Ping.fm. It’s interesting to note just how much we’ve learnt about the way people want to interact with the web and where we see it heading.
So just how are we visualising the web right now? This is what web 2.0 means.
A brief history of social media however, looks something like this:
It’s interesting to see just how small Facebook is, as well as just where else the other platforms are today. This is actually an xdcd comic from 2007 (around the second quarter).
Nowadays, agencies and marketers alike are coming up with more and more visualisations to describe what social media is about. But these types of examples can sometimes lead to confusion – which is the last thing any social media enthusiast wants.
Sometimes it’s best to look at the landscape to get an idea of just how intricate this is getting. The key is delivering what people desire, and not bombarding them with irrelevant options.
It’s about the individual’s community, communication and audience.