Notes from The Future of Branded Content It's been the…
My uncle is lucky enough to live across the road from one of his best mates, Les. Les is one of those men with a wealth of life experience in just about everything. Everything except the internet. But that’s OK – he’s a bit older now, and has that ability to demonstrate what’s really important in life. Even if it is popping over the road to ask my uncle for the latest English Premiere League results.
It was a Friday morning, and stopping by for his morning coffee. Les asked “You’ll have to show me how you always find the score so quickly!”
My uncle smiled, popped his reading glasses on and replied “Oh it’s really simple, my daughter has shown me how to use Google. It’s just like asking a question.” Then he demonstrated.
The morning coffee was done, and Les continued about his day. The next evening, Les and his wife were coming by for dinner, and Les called out to my uncle as to what he was doing.
“Oh I’m just checking last night’s results on Google.”
“What?!” Les replied “Mr. Google works on Saturdays?!”