Google: Australian Searches in 2008

This week I’ll be reflecting over 2008 and to kick things off. Google last week released their Top Australian Searches lists (i.e. things typed into Google.com.au).

It’s always interesting to think about the context in which these searches were made. How many actually found what they were looking for? A lot of them seem like people who are simply to lazy to remember URLs — oh well.

Context provides story. Story provides insight.

Perhaps the top 10 lists should include a most asked questions?

The Top 10 Australian searches of 2008

Games

Sydney

YouTube

MySpace

Facebook

Google

eBay

My

Weather

Hotmail

The 20 fastest rising Australian searches of 2008

iPhone

Facebook

Google Maps

YouTube

wiki

ANZ

wow

Maps

Sarah Palin

Underbelly

beijing 2008

stephanie rice

Barack Obama

Cloverfield

Miley Cyrus

Firefox 3

The Dark Knight

Heath Ledger

Gossip Girl

Zero punctuation

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.

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