Notes from The Future of Branded Content It's been the…
This week I’ll be reflecting over 2008 and to kick things off. Google last week released their Top Australian Searches lists (i.e. things typed into Google.com.au).
It’s always interesting to think about the context in which these searches were made. How many actually found what they were looking for? A lot of them seem like people who are simply to lazy to remember URLs — oh well.
Context provides story. Story provides insight.
Perhaps the top 10 lists should include a most asked questions?
The Top 10 Australian searches of 2008
The 20 fastest rising Australian searches of 2008
The Dark Knight