On Wednesday, November 5, AIMIA, IBM and Hyro will be launching their joint initiative: the AIMIA Digital Services Index (DSI). The report will be the first comprehensive measurement of the overall expenditure in Australia’s digital service industry.
Why is this important? Well, according the report, 40% of ALL customer engagement in 2009 will be driven through digital services. This will give a very accurate perspective of the industry and perhaps most importantly — what we can expect in terms of future growth. I’ve been lucky enough to preview the report with some interesting quotes.
“There are important strategic insights in this data” Mr Butterworth said. “40% of customer interaction for business and government is now done via digital channels and these channels deliver 25% of revenue. Despite this, the levels of support for the digital industry from government and for the public infrastructure initiatives required to further develop Australia as an international leader in digital appear to be lagging.”
You can actually pre-register to receive a copy of the report on November 5 for free. Or alternatively, you can join me and register to attend the event itself.
From AIMIA Digital Services Index: Measuring the Australian Digital Media Industry:
Digital services expenditure has traditionally been measured in terms of online advertising spend however, this only represents a portion of the total digital spend of businesses in Australia. To understand the total view of the market, investment in content, applications, professional services, infrastructure, hosting and connectivity on a national basis need to be understood.
DSI field research is based on a rigorous research process to gather data from Australian media, banking, finance, retail and government agencies. The DSI is a comprehensive view of the size of today’s digital services industry and its future expectations for growth. It is needed because of the phenomenal pace of innovation and change in digital services.
The DSI builds a comprehensive view of the size of today’s digital services industry and its future expectations for growth.
3 Comments
Just wait until we have an internet filter slapped across those customer stats ;)
Thanks for the heads-up.
Well yes, that could turn everything upside down. Do you think the crash will also affect the outlook?
I am slightly dubious about this. I could be wrong. But it was paid for by HYRO. I hope its all for real. It will be interesting to get a copy and find out how the report was built.
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