Currently browsing category: Strategy

Tactics: Be a better strategist

by Jye on Feb 16, 2012 with 5 Comments

Almost every one I meet wants to do strategy, be a strategist or marry Mark Pollard.  But why? Imagine this, you're a solider in a war, a general even, and the enemy has broken through, and it is hand to hand combat. Where the fuck is your strategy now? Another analogy: if you were a painter - how would you paint if it weren't for your brush tips and hands? The very tactile nature of the process is actually what creates the beautiful image. Tactics, implementation, the nuts & bolts and getting shit done is one of the areas that agencies truly under ...

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Creatives, strategists and music

by Jye on Oct 21, 2011 with 5 Comments

A photo of the guys and I from a time where all there was, and was going to be, was music. I miss that. Myth of creative Recently, Weber Shandwick held our global digital summit in NYC.  We learned heaps.  Not only from our own digital leaders, but also from the likes of Gary Vanyerchuck.  We also met our new Chief Creative Officer, Josh Rose.  He exposed us to a world of the creative. What they do, what they're perceived to do, and of course, what they don't.  One of the biggest take aways, is that yes, your job may require you to ...

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You are here – urgency vs importance

by Jye on Sep 08, 2010 with 3 Comments

How to play You are here Print out photos of your co-workers, boss, minions - then plot them as requests come through.  Where they belong! On a serious note: this helped me dramatically work out in my daily schedule exactly what the differences were between everything.  It'll allow you to make more sound decisions based on your work flow.  Beware the most common culprit: urgent but not important (quadrant 4). Also really useful to work out what's important to your community!

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A Definition Of Engagement

by Jye on Apr 22, 2010 with 4 Comments

What it means to be engaging In social media, digital, and marketing - it's all I hear - "it's so engaging" or "we must be engaged with people" to have "engaging two-way dialogue".  But ask yourself, do you really know what this molested term might mean? But more importantly, what it means when you're developing a digital or comms strategy? Recently, at a branded content seminar, it was Peta Pynta, Director of Sales and Marketing, Neuro-Insight that defined it best for me - not only as a marketer, but as a learner story-teller.  Pynta discussed the term from its origins in psychology. Engagement ...

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Katie Chatfield on Creative Strategy

by Jye on Jul 06, 2009 with 3 Comments

Loved this presentation by my hero Katie Chatfield. This is what creative strategy is. Whats This Creative Strategy Thing All About View more presentations from Katie Chatfield.

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