Currently browsing category: Story Telling

Story-telling in the digital age

by Jye on May 01, 2012 with 2 Comments

This isn't really about digital: but surprising, powerful story-telling Tomorrow I'm giving the keynote at SMX 2012 in Sydney. Here's what I'm saying. -Jye Digital and social media has not only changed the way we communicate with each other, but also how we interpret and develop perspectives on the world.  Search engines have become ‘decision engines’ and have changed our perspective on making both low and high value decisions, and the reputation of organisations.  All of which, is powered by content, communities & communications. Built mainly today on an infrastructure of search, social and mobile. As a result, marketing and communications have changed ...

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SxSW: Game mechanics and story-telling

by Jye on Mar 14, 2011 with 4 Comments

After the first two days, it’s the new forms of gaming appears that are really making me sit-up and listen. I think it’s because gaming is becoming something for everyone – rather than something was the classic four-eyed experience. What I found really compelling was that yesterday’s keynote – Seth Priebatch’s Game Layer - talked about game theory and game mechanics (risk and reward, time limits, status, players, allies, enemies, goals etc) – i.e. the things that make games, games! It is very clear that games drive action and motivation, that facilitate behavioural change.Unfortunately the second gaming talk I went to didn’t ...

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23 revolutions of the sun

by Jye on Jul 14, 2010 with 5 Comments

Valentina: Her first revolution of the sun Year Zero Today marks the beginning of my 24th revolution around our great star. Born when the binary stars of Cancer in M44, the Beehive Cluster,  were in the sky, in a the capital city of Colombia.  The revolution past was one of the most tumultuous; the most powerful and yet the most rewarding. I've never grown more. First up: massive shout out to this particular context - the digital one - massive thank you to every who supported my recent move to Weber Shandwick, to Hannah, Andy, Scoto and the rest at Switched On Media ...

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Nike: Write The Future

by Jye on May 21, 2010 with 7 Comments

Nike's new video ad: Write The Future Interesting to note that this video is "unlisted" - which means it's not available via Google Search or YouTube search.  You must know the URL of navigate through the hard links. Being unlisted would definitely have an implication on the amount of views traffic. For a video of this brand and this calibre, 97,000+ views isn't a great deal, and maybe it'll explode shortly - but still interesting to note. (May 21, 2010) So what do we like about it? It's a brilliant piece of story-telling.  But my new colleague, Rose Kelly, at Weber Shandwick, really ...

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Innovation: Changing People’s Stories

by Jye on Apr 30, 2010 with 17 Comments

fastBREAK: Are you alone? View more presentations from Jye Smith Innovation in technology is driven by people & community (5 minute, 5 slide presentation for Vibewire's FastBREAK event around Innovation & Connectivity and to answer the question: are you alone?) Innovation is not about technology. It's about people. It's about their stories.  Challenge yourself to think about it that way. People's stories are unique; which can make us feel alone and misunderstood. My story was always: Hi, my name is Jye Smith, I was adopted from Colombia and I have no idea who my parents were or why I ...

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Symphony of Science

by Jye on Dec 01, 2009 with 2 Comments

Story through music "A morning filled with four-hundred billion suns, The rising of the milky way" - Carl Sagan, A Glorious Dawn, ft Stephen Hawkings I've got a soft spot for science, and this is one of the most beautiful ways to tell a story like this I've seen and heard in a very long way.  Symphony of Science brings us three incredible videos around delivering some very scientific knowledge and philosophy in the form of music. Take a bunch of space and time nerds, grab a vocoder and drop some beats and strings behind it, and you've got some pretty incredible videos. Massive ...

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The Perfect Gift for a Man

by Jye on Oct 28, 2009 with 2 Comments

30 Stories about Reinventing Manhood Following on from the inspiration work around ManWeek - Gavin Heaton and Marky P got together with 30 of us men (and women) to publish The Perfect Gift for a Man – 30 Stories about Reinventing Manhood which aims to get men talking about their feelings in a bid to help prevent male suicide in Australia.  It also includes another of my stories, along the 29 others. The facts are in: and young men are three times more likely to commit suicide than women.  The other fact is, you can try to help. Please use this book ...

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Rewarding Loyalty

by Jye on Aug 20, 2009 with 2 Comments

Lamborghini names a special edition Gallardo after their test driver A very moving story from a very famous brand. He has long been revered as one of the many legends surrounding the world's most uncompromising sports car brand Valentino Balboni, a remarkable test driver with his own personal cult status. Automobili Lamborghini now presents a model in his honour and bearing his name the Gallardo LP 550-2 Valentino Balboni. There's something about this that I really like. Maybe it's the story. Maybe it's the hope that not all jobs leave you feeling souless.  I really like Balboni's comments about being a 'represenative of ...

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Beyond imagination

by Jye on Aug 11, 2009 with 6 Comments

There's nothing I can possibly add to this to ever fully articulate how beautiful this story is. Regardless of the state of the world, the latest technology and the next big thing: we're human. Don't ever forget. A truly moving piece of story telling, a very arcane art form: this is beauty. Big thanks to Katie for sharing.

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Elements of Story

by Jye on Feb 26, 2009 with 4 Comments

Attending The Creative Leadership Forum's latest event The Art of 360 Degree Presentation I was given the opportunity to hear some great insights from Matt Moore on Innoecture. A regular at coffee mornings, I was soon enthralled as he continued through some very engaging demonstrations of story telling and how we percieve story telling. Some quick points from my notebook: Stories allow us to make sense of the world - that is why they engage us best, it's a familiar medium Elements of a story: characters, setting, events and an emotional component Not all stories are 'epic' stories (nor should they be) Fundamental for the ...

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