Social Media

The golden key to websites

A guest post by Jess Nichols The Golden Key to Websites View more presentations from Jessica Nichols. During the launch of Treeet for Switched On Media, I had the opportunity to meet young blogger/student Jess Nichols who had an acute attention to detail around website functionality, usability and accessibility. Pretty…

Social Media & Search

Social Media & Search - Jye Smith View more documents from Jye Smith. Search Engine Room 2009 Last week I was lucky enough to be presenting at Search Engine Room 2009. I was giving the opening thoughts on social media, what the latest stats were, what happened to web 2.0,…

Designing Social Interfaces

Designing Social Interfaces at Web Directions South 2009 View more documents from Christian Crumlish. Social Media Presentation on Interface Design Christian Crumlish is one brilliant guy: is curator of the Yahoo! Design Pattern Library, a director of theInformation Architecture Institute, a member of the Open Web Foundation, and co-chair of…

And A Meme Is Born

A look at the biggest lulz in town: internet memes "Imma let you finish" Kanye's outburst at the VMA Awards - started something big: a meme. Sure, you get your lulz - but where'd it all come from? I jumped on the chance to speak to Heather Snodgrass, Mark Pollard…

So you wanna do social media, huh?

What skills do I need to get into social media? Tips on becoming a Social Media Stormtrooper Remember the old HTML Goodies website? Remember?? Ah well. Maybe not.  It's still there, still churning out 1 million visitors a month.  I found it sometime ago - at the same time I…

Social Media: Foreword

Social Media: Shift this. Everything is changing.  The way we interact, learn and process. What are you trying to shift? I was giving a social media training session today - and I kept coming back to three key things when planning social media: you must listen to communities you must…

Social Media Case Study: PayPal

Last week I presented our PayPal Developer Day case study for Twitter BootCamp alongside AJ (chief at Switched On Media) and Marky P (awesome strategy guy).  I learned a lot from this particular launch and campaign - and I'm looking forward to this feeding into larger strategies from PayPal.  I'm…

Social Media Measurement Tools

3 Steps to Picking the Right Social Media Measurement Tools Understand business outcome Identify the social media activity Analyse the relationship between social media activity and business outcome Then pick a tool. I cannot stress enough how important it is though, to understand that relationship between social media activity and…

PR: Unveiling the New Influencers

A great post from the guys over at PR 2.0 I wanted to share with you guys Building a Bridge Between Brand and Markets We’re paying attention to a-list bloggers, from technologists to moms to lifestyle to politics and everything in between and forgetting or ignoring the magic middle, those…

Top 50 Marketing Blogs in Australia: ADP at 27

Australia's Best Marketing Blogs Was really pleased to find out I was number 27 in B&T, and number 26 over at camp JC. It must be frightening reading for more junior members of agency teams who are minded to try and make social media recommendations and, more importantly, in need…