Social Media

User Generated: You can’t buy this

Modern Warfare: Frozen Crossing (A Modern Warfare Tribute) Apology for the video skewing the CSS. But it's the smallest one. And it's awesome! This is a fantastic piece of user-generated content.  It is driven with passion and enthusiasm - and I think this is what many agencies and clients are…

Who owns social content

Social Media Club Sydney Presents Last night, Social Media Club Sydney (SMCSYD) held our first event (#smcsyd) for 2010 - Who owns social content.  Not only is this becoming business critical for agencies, brands and creatives alike - but content, and more specifically branded content, which is my new love…

Dotti: Social Media Goodness

Community, User Generated Content, Business Outcomes Bit of a social media wet dream here: Dotti have turned their site into a functional community engine. Where you can: Submit your own design for a chance to have it made: thereby Dotti position themselves as a vehicle or facilitator of value and…

Social Media: Ask Yourself

Three things to ask yourself before social What and who makes you the expert in your field? Why do you drive the most passion? The most influence? How? What is the real value your giving your customer, community or audience? The fuel to the social media engine is in there.…

5 Practical Tips for Facebook Pages

Advice for setting-up Facebook pages Feel free to use these tips for your internal teams - or better yet,  your agency or consultant - as a checklist.  Take particular note around community planning.  Feel free to leave your own comments or Facebook Fan Pages examples below. 2017

Published: Age of Conversation 3

Introduction to the authors and thinkers of social media 2010 I can't tell you how proud I am to be a part of this new book Age of Conversation 3 - a previous two which I've considered very much social media and digital content bibles.  Lead by  Drew and my…

The New Online Communities

Building Branded Communities It seems brands and their agencies are finally catching up with what I consider to be the most practical and valuable forms of social media.  Furthermore, there appears to be clear business outcomes defining these.  It's also being driven by my two favourite pieces: Search And Social…

Now following you on Twitter!

Do all roads lead to porn? While it was noted last year that social networking has taken over porn as the number one activity on the web (Hitwise), it seems porn is still catching up.  Guess I'll stick to this for a while then. ;) Interestingly, one of the most search-driven articles…

The Colour

Aussie Culture in Pictures I really believe that image sharing is a beautiful thing.  There's a few people I know who share this passion of when you see an amazing picture, you can't wait to to show it those around you. The Colour is a user submitted collection of Australian…

2009: digital, social and life

Social Media: Year in Review for 2009 Social Media is about sharing experiences and stories and not always the individual Communities and the people around us, define who we think we are It's not about technology, it's about people: blended with comms, marketing, research and story Business outcomes are paramount,…