Social Media

4 case studies in utility, value and entertainment

Social media success It was only recently at the AIMIA Connect conference I heard Peter Bray discussing the importance of utility; sometime ago I was looking at the importance of value within social media; and most recently have been working with Red Bull and gen-z in the entertainment arena. It…

An idea for the future: Online and offline Integration

Real Life Like Buttons I'm a massive believer in the integration of offline and online to create a truly great brand experience. It's something in the digital world that can be easy to forget. Coming from an events and music background though, it's been something that is top of mind for me.…

Bed Intruder Song

Digital bro Phill just sent me this.  The guys from AutoTune the news have something that made me wee my pants.  There's two versions - the full version is definitely worth it. Update: the top 5 covers of this song are amazing. AMAZING. 2335

Social Media: $1.7 Billion to be spent

Social Media Statistics - 6.7% of all US online ad spending Advertisers to Spend $1.7 Billion on Social Networks in 2010 - Facebook will receive half of all social network ad spending in the US while MySpace continues to diminish in importance. Twitter, which finally launched its ad business earlier this…

Visualisation of FourSquare History

Visualisation and technology Visualisation is a powerful way to communicate data and meta-data.  I think it's perhaps one of the most effective ways to demonstrate personal relevance of certain forms of social media because it highlights context and the relationships between points of data. I've been smashing FourSquare since about…

WTF Community Managers

An introduction to Community Management I just walked home from the first meet-up of Community Managers of Sydney.  I'm co-organising and supporting Swankie and Mandi who have kindly started the initiative. So WTF is a community manager? What are they managing and for who? Well that's what we were discussing.…

10 Things They Never Told You About Social Media

Don't drink the Social Media Kool-Aid So you want to 'get into social media', huh? Firstly, I've written posts that make me think I should have opened the fucking kool-aid stand. Oh well. Sue me: I'm doing a 180. But then again, if I didn't make as many mistakes as…

SMCSYD: Bigger Brand Opportunities

SMCYD: Using LinkedIn To Build Brands I just finished moderating tonight's discussion for Social Media Club Sydney (SMCSYD) at the Oxford Arts Factory.  The conversation I had was with Cliff Rosenburg, MD of LinkedIn AU/NZ, and Michael Field - a sole practitioner in the marketing strategy space, as a case…

Age of Conversation 3: Now Available

Where to start learning social media As forementioned: the Age of Conversation 3: It's Time To Get Busy! is out now - in hardcover, softcover and for kindle. I'm asked a similar question at least once a week about: where do I start learning social media or what are the…