Category Archives: Social Media

Facebook isn’t sexy

Seems I’m not the only one who doesn’t like the new Facebook design.

I’ve already shared my views.  Would like to hear yours.  I wonder if Facebook does?

Is Twitter worthwhile?

[16:44] p_berkel: you think its worthwhile signing up?
[16:45] jyesmith: I do. But I talk a lot, and more importantly, I like listening.
[16:46] p_berkel: well listening is where you learn the most
[16:46] jyesmith: like sharing ideas

That about sums that up.  @jyesmith

Inspiring community and content in social media

If you want your community to generate more dynamic and interesting content – then help them.  There’s no point in simply building the platform and expecting them to do it 24/7. have a simple and effective way of doing this – it’d be great to see more social media marketers doing this.

the 12second challenge:

describe your proudest moment?

is there life beyond our solar system?

If you could be immortal, would you? (there’s no going back)

Not only does this encourage the user to participate in a meaningful way – but it also creates a sense of community (paramount to any social media platform) by viewing all the different responses.

My editor’s proudest moment was flirting her way out of a breath test on Parrammatta Road.  I decided to field the immortal question.  Scratch that. I was compelled to answer.

12 challenge: If you could be immortal, would you? (there�s no going back) on

Holding social networking profiles to ransom

This is a headline I never thought I’d see:  “..hacker holds rapper Soulja Boy’s MySpace account ransom..

Soulja Boy has always been held in high regard by many for the way he embraced social media and used it as a great platform to launch his career.  Not only that – but he used it to defend himself and deliver his messages (even dance moves).

Whether you agree to Superman Dat Ho or not – he knew how to wield the sword that is social media.  Turns out a 12 year old fan saved his YouTube for him – great example of community support and loyal, dedicated fans.

” I said fuck you, bitch. Do what you do. This motherfucker got to be fucked up.”

Social Pictures: Social Graphics from David Amarno

A fabulous set of graphics exploring ways of thinking, social media, networks and processes.  Echoing BMF’s point: if you use them, remember to credit David Amarno.

A great supplement to me recent post Social Media & Visualisation – which is still my highest rating post to date – and tracks the brief history of social media diagrams.

Making LinkedIn Groups Functional

Finally, it appears something is being done about LinkedIn and its appalling group system.  Previously, you could create groups.  And that’s about it. To get people in is completely manual, and they need to be approved manually. Anyone who has dealt with them will understand.

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Social Media Marketing: Sharing the knowledge, spreading the word

Work together and push this thing forward

Why would I need to say anything else? With the support of myself, Gavin Heaton, Laurel Papworth, and Zac Martin (just to name a few), Julian Cole wants to change the game for social media marketing in Australia.

This is where it begins.

You’ll see me in the Tour De France below in the blue lyrcra with titled Jay.

In summary:

  • We’re all breaking away from the pack (breaking the traditional paradigms)
  • Coming at it from different angles (advertisers, publishers, agencies etc).
  • Helping each other out
  • Sharing ideas
  • The people who will be the most powerful are the management consultants – key target to reach to build momentum and deliver the message in a powerful way.

When Bloggers Strike Back and Human Behaviour

Writers, ranters, influencers.. engaging with the audience.

It seems there are lots of shiny new words going around about us bloggers at the moment – even ‘blog people’, which I imagine to be short, small orange fellows living in the mountains of cyber space.  Think oompaloompas.

Previously, we’ve seen the bloggers strike back at the NAB at their blatant spamming of blogs – and on the weekend Julian Cole, Scott Drummond and I decided to take a stand against more campaigns declaring their viral – even before the launch.  As Julian puts it – the people decide whether you’re viral.

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iPhone letting down video blogging

On Saturday I started video blogging – but my shiny new iPhone is letting me down because I can’t do video blogs out and about when I have the urge to do it.

Devices and technology should allow us to fulfill these urges.  Not hinder them.
Update: If anyone would like an alpha invite to this service, leave a comment and I’ll get send one over. Continue reading 12 second jye

Seven days ago I finally decided to jump onto video, and over the past week I’ve already started to collect my thoughts about why I think it’s good for everyone.

I decided on over YouTube. What’s so special about another video platform? Nothing. But it’s the way it has been executed that draws creativity out of people.

Limitation forces creativity.  It challenges the individual.

And this is where I think is good for everyone.  Anyone can do this, and people don’t feel they need to go on forever.  This is a bit of my own personal challenge to become more confident in video delivery – succinct presentation.  So I’ve started my channel, which plugs flawlessly into my Twitter.

What are the opportunities here for social media marketers?

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