I’m a massive believer in the integration of offline and online to create a truly great brand experience. It’s something in the digital world that can be easy to forget. Coming from an events and music background though, it’s been something that is top of mind for me.
Digital bro Phill just sent me this. The guys from AutoTune the news have something that made me wee my pants. There’s two versions – the full version is definitely worth it.
Update: the top 5 covers of this song are amazing. AMAZING.
Twitter recently updated their email notifications to include what I consider vital information: bio, followers, pictures and how many tweets.
I just walked home from the first meet-up of Community Managers of Sydney. I’m co-organising and supporting Swankie and Mandi who have kindly started the initiative.
So WTF is a community manager? What are they managing and for who? Well that’s what we were discussing. It seems that the role of a community manager is as dynamic and as varied as the communities they manage.
They need to be able to grow, evolve and adapt just as their communities do.
So you want to ‘get into social media’, huh?
Firstly, I’ve written posts that make me think I should have opened the fucking kool-aid stand. Oh well. Sue me: I’m doing a 180. But then again, if I didn’t make as many mistakes as I had, I wouldn’t have learned a damn thing. If my coaches and mentors hadn’t said ‘wait, wait, wait, stop – wtf are you talking about?’ I wouldn’t have realised as much as I have.
This week I’ve started building and training the new digital and social media team: and what’s apparent from both agencies and clients alike, is that there’s all these rules and all this musts and it’s all.. bullshit.
So, friends, here’s the 10 things they never told you. Click here to read more »
I just finished moderating tonight’s discussion for Social Media Club Sydney (SMCSYD) at the Oxford Arts Factory. The conversation I had was with Cliff Rosenburg, MD of LinkedIn AU/NZ, and Michael Field – a sole practitioner in the marketing strategy space, as a case study. I’m sure there’ll be some further content generated from the event (speakers presentations etc.) but there were some really interesting insights for me. I’m doing a bit of a brain dump, but I’ll break it up into key areas. Oh, and have we connected on LinkedIn?
As forementioned: the Age of Conversation 3: It’s Time To Get Busy! is out now – in hardcover, softcover and for kindle.
I’m asked a similar question at least once a week about: where do I start learning social media or what are the best blogs to read about social media – well, here’s a great place. Click here to read more »
