Social Media

Social CRM: Evolving social media

Social CRM is the use of customer data and insights in a social media environment to create and improve delivery of a service or product or customer experience. But those companies doing it well know it goes well beyond social media: it takes into consideration existing CRM data, search engine…
Social media: sorting through the white noise

Social media: sorting through the white noise

Continuing on the A Digital Perspective tradition. In a well timed follow up to Dark Social, Social Media Marketer and all-round nice guy Matt Chisholm talks us through how he wades through the white noise of the social media echo chamber.  If you've ever wanted a solid stream of good…
Twitter Hits The Financial Markets

Twitter Hits The Financial Markets

Guest post: Dee Mason Twitter Hits The Financial Markets Twitter has been used in all kinds of ways - and now it seems it's the new best friend of hedge fund managers. The now ubiquitous social media and micro blogging service was launched in 2006 and no-one could have predicted the…

Why I’m deleting my Facebook account

I've decided I will be deleting Facebook this Friday. Not to hide from Mark Zuckerburg, not to escape Timeline.  But simply to start again, from a clean slate. Fuck privacy. We never had it and won't ever really have it. Yes, your company is, can and will monitor your emails,…

5 must-read posts by @ServantOfChaos from last week

Gavin Heaton, the Yoda of my world, has a regular slot on his own blog: 5 Must-Read Posts from Last Week. Well, this week I'm tagging some his recent posts, the favourite of mine: The Surprising Truth About What Motivates Us. Don't Target Your Fans, Target their Friends: something I've long believed…
Community Managers Masterclass: SEO

Community Managers Masterclass: SEO

Community Managers Masterclass: SEO View more presentations from Jye Smith Mumbrella Masterclass Last week I presented with a bunch of clever people around advanced community management.  What quickly came apparent is just how varied that term means. Please note: the above presentation is about how to think and utilise SEO…

A cornerstone of social media strategy

Content, access & participation Last night was the 16th official Social Media Club Sydney (#SMCSYD) event.  Being the middle of June already, I think I would be close to having MC'd about 12 of them under the leadership of Doug Chapman and Tip Gloria.  A great mile stone for all involved.…

Searching for change – Weber Shandwick roles

You may know Weber Shandwick as one of the world's leading PR firms, what you mightn't is that they were named  Digital Agency of the Year at the 2010 PR News Digital Awards. As digital technologies change that world, the way we communicate will to - and in Sydney, we're…

Integrated social media comms strategy

ad:tech 2011 Wednesday, March 9, 2:55pm - 3:40pm: Moving Towards An Integrated Social Media Communications Strategy. I've been delighted to be invited back to ad:tech Sydney this year speaking about one of my favourite topics: integration.  I'll be focusing on community management. I'll be joined by Brian Katz (ADTECH/AOL), Jodee Rich…

Gen Z: 5 Lessons in community management

Yesterday I presented at Social Media The Way Forward conference along side hero Gavin Heaton.  The insights were taken from working with the Red Bull Bedroom Jam and the community of 9,500+ generation z. We've got another great team for 2011 and look forward to repeated success. Here are the…