A couple of months ago I was talking about the everyday-marketer’s guide to mobile. But it’s time to think big. A number of mobile initiatives have caught my eye over the past months that I think are just special. Why? Because they consider the human condition and context. Nothing more, nothing less.
Sorry it’s been a bit quiet around here. Some announcements soon and some much more regular case-study hunting.
Firstly, mobile for good. A little number I spotted over at Cannes site.
The Hospital for Sick Children in Toronto (or SickKids) needed to find a way to encourage their young cancer patients to complete daily reports on their pain. With a little back-up from Canada’s top police dramas, our innovative mobile app made this overwhelming task easy and fun.
Secondly, Gavin pointed me towards the next steps in mobile from Commonwealth bank. Read Gavin’s post – he highlights the fact that this is big, but there’s bigger.
The thing to remember, is that in a world where business innovation arises out of the customer experience – it’s your customers who are creating the demand-pull for business innovation. And that’s where disruptive technology like Square come into their own. So, if I was the CommBank, I’d be already thinking of version 2 – and wondering just how I could put the power into the hands of its customers customers.
And then there’s the story about Square, who in my opinion are making what we have better. And in a world choc-full of new products, that’s kind of cool. Turning everyone’s phone into a credit card reader. Death of the dollar coin?