Category Archives: Mobile

Mobile for good & good mobile.

A couple of months ago I was talking about the everyday-marketer’s guide to mobile. But it’s time to think big.  A number of mobile initiatives have caught my eye over the past months that I think are just special. Why? Because they consider the human condition and context. Nothing more, nothing less.

Sorry it’s been a bit quiet around here. Some announcements soon and some much more regular case-study hunting.

Firstly, mobile for good.  A little number I spotted over at Cannes site.

The Hospital for Sick Children in Toronto (or SickKids) needed to find a way to encourage their young cancer patients to complete daily reports on their pain. With a little back-up from Canada’s top police dramas, our innovative mobile app made this overwhelming task easy and fun.

Secondly, Gavin pointed me towards the next steps in mobile from Commonwealth bank.  Read Gavin’s post – he highlights the fact that this is big, but there’s bigger.

The thing to remember, is that in a world where business innovation arises out of the customer experience – it’s your customers who are creating the demand-pull for business innovation. And that’s where disruptive technology like Square come into their own. So, if I was the CommBank, I’d be already thinking of version 2 – and wondering just how I could put the power into the hands of its customers customers.

And then there’s the story about Square, who in my opinion are making what we have better. And in a world choc-full of new products, that’s kind of cool.  Turning everyone’s phone into a credit card reader. Death of the dollar coin?

Boccalone Gets Paid With Square from Square on Vimeo.

Mobile vs Mobility: 5 questions to ask for your mobile play

When most people talk about mobile, most people think about “smart-phones”. But this needs to change.

For an industry that has grown-up quicker in Australia than almost anywhere else in the world, we stumble like awkward teenage boys suddenly blessed with strength and height, well before our minds have had a chance to re-connect.

Last week I talked a lot about digital story-telling, and touched briefly on the importance of the four screens:

Mobile is the future of where content will be accessed – and where stories are heard and re-told.  Furthermore, it is the ubiquity of that content across smart-phones, tablets, laptops and TV screens that will ensure its success.  Today (not the future) stories are shared via photos (Instagram), scrapbooks (Pintrest) and in locations (Facebook).  And for the APAC region, car screens are the 5th screen to consider.

This needs to be a 1ft, 2ft and 20ft ubiquitous story-telling experience for consumers.

What I forgot to make explicit is that when I refer to mobile, I am actually talking about the mobility and access to a brand and or content.  Smart-phones are mobile devices, not mobile as a whole.

Context = mobile

The other point worth mentioning is that the reason people access sites via mobile is generally because of one of three reasons:

  1. their need to engage our brand is different (I need your phone number because I’m trying to find your business);
  2. their desire to access content in privacy (a big reason for healthcare companies);
  3. or they are consuming mobile media adjacent to other medium (I’m watching The Project and want to follow along other conversations)

Tablets, are mobile devices. And content for TV’s and even cars (Asia-Pacific, NYC etc.) are mobile screens. Which brings brands and publishers (and most of the time they are one and the same), to a clear list of thinking about how to approach this:

  1. How does our mobile play meet our business outcomes?
  2. Can our advocates and customers engage with our brand across multiple screens wherever they are?
  3. Does our content change fluidly in a channel like Facebook across mobile and desktop where content is served in a very different form since timeline?
  4. Is our content aligned with our tone and style regardless of mobile device?
  5. Is our mobile site actually relevant to the context of our user? See the points above

Think differently next time think about mobile.

Update: here’s a vid on 44% of online retailers are investing more in mobile.

Fuzzy iPhone App changing festivals forever

One of my best mates for over 10 years now, Matt Chisholm, has recently joined the industry.  Matt’s not only an exceptionally perceptive person, but his passion for music (including continually to be a better guitar player than me) means he was first in with this amazing new app from Fuzzy Events.

Welcome to A Digital Perspective, Chizm.

Make sure you read about the Fuzzy Goggles! Some great augmented reality. Continue reading

8 Reasons To Get the iPhone


Will I be getting the new iPhone 4?

I’ve been asked perhaps 20 times this week alone if I’ll be getting the new iPhone (AKA iPhone 4, iPhone 4G etc) – and the answer is yes.. but here’s why.

Overall? The design is fucking amazing: I love black glass and steel. Always have.  And the retina display as a resolution is a wet dream.

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Vodafone meets Last.fm: Mobile the clear winner

Just announced: Vodafone and Last.fm today announced a partnerships that will see Vodafone customers to integrate with the social networking music site. This is a great.

So where do you get it?

The Last.fm application is first available to download from Last.fm at www.last.fm/vodafonescrobbler, to selected Nokia handsets including the N95, N96, N78 and 6210 (other handsets will be available too soon too).

This is a great move for Last.fm as I firmly believe that this will make the service not only more accessible but just as or if not more relevant that Apple’s Genius.  The key problem with Genius is the fact I can’t see, comment or interact in anyway with my friends and other people interested in the same music I am.

Personally: As my Last.fm profile becoming more and more complete, and as Sonixtrip prepare for our first EP release, and most importantly: as the mobile becomes the most personal and highly engaged device — this is the start of a very rich, always accessible and social interaction between web, mobile and the user.

Excited much?

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How to jail break an iPhone 3G

You can have two App Stores on your iPhone when you jailbreak the latest iPhone firmware. Enough said.

Making LinkedIn Groups Functional

Finally, it appears something is being done about LinkedIn and its appalling group system.  Previously, you could create groups.  And that’s about it. To get people in is completely manual, and they need to be approved manually. Anyone who has dealt with them will understand.

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LinkedIn iPhone App: Waste of time? Or saving grace?

So today the LinkedIn iPhone App was launched as one of the must have iPhone apps. At first I dismissed it as a waste of time – a yacht to the whale, if you will. (Too soon?)

However, one of its best features is the ability to copy LinkedIn contacts over to the contact list on your phone itself.  It’s nice and simple and the app features four different sections: the main page, connections, search, and status.

So on the other hand – maybe this is what’s going to save the online business networking tool? It seems this app might make the (clunky) online service more accessible, mobilised, and altogether more relevant to me and my LinkedIn profile and, just as importantly, my colleagues.

I’m still not sure. What do you think?

View Jye Smith's profile on LinkedIn

What is a QR Code? What can they offer your business?

You may have noticed with the recent design updates to the site, I’ve also incorporated 2 QR codes on site (one for mobile, and one for standard).  So I thought I should explain what these are, and also where to get one for your own site.

So what is a QR Code? A QR Code is a matrix code (or 2D bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.  There are a number of features that sets the code apart and ahead of the standard bar code.

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The Growing Life Almost Shut Down

I’ve been a fan of the life-hack blog The Growing Life for some time now and it turns out it was almost shut down by the author, Clay Collins.  This is one of the most honest and real blog posts I’ve ever read.  Some really open insights into the author’s mindset, perspective and opinions. This has always been one of my favourite places on the internet – so I’m voicing my support:

Keep the fucking thing open, Clay. The internet would miss you.

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