Category Archive: Marketing
IAB UK: Social Media Handbook
The Interactive Advertising Bureau UK have released another internet marketing guide — this time on everyone’s favourite phrase: social media.
Age of Conversation 2: Why Don’t WE Get It?
You can now purchase you copy of Age of Conversation 2: Why don’t they get it? All proceeds benefit Variety, The Childrens’ Charity.
I’m organising a group of people to split the shipping costs on the second edition of Age of Conversation. If you’re interested please leave a note and join Julian Cole, Katie Harris, Kate Richardson and myself in purchasing the hard copy a fabulous book together — I’ll be ordering on the 15th.
Is this good advertising?
Is this good advertising? Would really like to hear your thoughts. I love it.
A Digital Perspective Ranked #49 in Australia’s Top 50 Marketing Blogs
I’ve come in at number 49 in Julian Cole‘s Australia’s Top 50 Marketing Blogs which was published in this month’s issue of B&T. I must say I’m very happy with the listing and have seen the results over the past few months during which I’ve seriously sat down and dedicated the required time and effort to deliver some strong content.
Just prior to this I was also lucky enough to be listed in Brad Howarth‘s Australia’s Best Marketing Bloggers.
Digital Natives: 5 years on and the future of advertising
Advertising in digital media will, without a doubt, become a very tough gig. The newspaper model squashed onto the 2nd screen (i.e. computers) will eventually run its course as the generations beyond Gen Y/Gen C begin to be the key targets for advertisers and product marketing.
Creating (crazy) compelling content and make people love you
I often speak about the dedicated and sometimes stalker-like following that music artists have. Maynard James Keenan of Tool, A Perfect Circle and now Puscifer, is no different.
Perception: QR Codes = Telstra?
Today Digital Media edition 7.0 (how very Web 2.0 of them) arrived on our table and on the back cover there is a giant QR Code. I had a quick glance and noticed it was actually an advertisement for the technology company QMCODES. No big deal, right?
I mentioned to my colleague that I’d recently forwarded on a press release for QMCODES for their information. My colleague did a double take and then stated quite simply, “Oh, I thought it was just an advertisement for Telstra?”
College Students’ Social Networking – Duh.
Wasn’t too impressed by the headline in today’s eMarketer — but the stats are in. The results, while not surprising, put some hard facts behind the theory. It’s up to business now to best use this to deliver value, start conversations, create compelling content — all to drive community.
Thank people for their time
A colleague of mine sent a very courteous email to the person we met with earlier that day. This was nice, very nice. Why don’t more people do this? It doesn’t have to be long.
