Marketing

SxSW 2014: Final recap for Asia

SxSW 2014: Final recap for Asia

Looking for a reason to head to SxSW in 2015? Here's a run down of everything we learned in 2014. SxSW is the forefront of digital creativity and innovation.  With a plethora of ideas, prototypes and exhibitions it is an impossible task to see everything one would be interested in.…
An open letter to Optus

An open letter to Optus

"Optus has a clear, single-minded focus on delivering a superior customer experience." - Paul O'Sullivan, Chief Executive I’m really not so sure.  And I think the answer I received will surprise you, especially in the times the company is in.  Here’s my letter to Optus. 2713

By the numbers

The last month has been a big one - with not only my birthday passing last week, but also the launch of the brand new Weber Shandwick website.  Early days yet, but also marked around 14 months for me with the agency. So, it'll be back to business as usual…

Squiz Cards

My first sets of Squiz Cards Personal branding and profiling is becoming increasingly important online: but we should never neglect the business card and the real room network. My Squiz Cards have just arrived! At $19.95 for 50 - you can't beat these tiny, key-ring cards!  Highly recommend them for freelancers or…

Diesel: Be Stupid

Smart has the plans, stupid has the stories I'm not usually one to comment or pay much notice to advertising campaigns, but the new Diesel "Be Stupid" campaign really caught my eye. Essentially, the outcome/action is a collection of 30 something images (mainly provocative) that you can share on Facebook…

3 Lessons In Gen Y

3 Lessons In Gen Y - Youth Marketing/Search/Social View more documents from Jye Smith. A framework for youth marketing Recently I was asked to present at AIMIA's latest digital media event: Getting Inside Gen Y.  Along with Julian Cole, Emily Copeland and Dan Pankraz, I was in the best of…

I am the push that makes you move

I am the push that makes you move. Slipknot - Surfacing. This little phrase has been with me for 10 years this year, and I constantly come back to it, time and time again.  I use it for not only personal motivation but perhaps more importantly, putting into perspective just…