Agency Life

Being a good account man

Being a good account man

STERLING: I'M BEING PUNISHED FOR MAKING MY JOB LOOK EASY. ALTHOUGH - THAT KID GUY, HE HAS A SPARK. HE IS A PURE ACCOUNT MAN. COOPER: AND WHAT IS THAT JOB ALL ABOUT? STERLING: I DON'T KNOW. IT'S ABOUT LISTENING TO PEOPLE AND NEVER SAYING WHAT'S REALLY ON YOUR MIND.…

The 3 most manipulative things people say

We are all manipulative. Humans, by our selfish, life-sustaining, social-dependant nature are very manipulative. Especially in the marketing industry.  The reality is we work with so many different personalities, egos and cultures that we lose sight over the bigger picture - the right answer.  We've stopped communicating directly.  Extroverts know this and take advantage of…