Some advice for Young Professionals
YPBLOGS has just reached 200 blogs. Every blog participating on the site was manually added and today I’m talking to Alex Fisher – who has managed to talk to all the bloggers at least once, and is keen to meet and talk with more.
When did YPBLOGS start?
YPBLOGS started November 2008.
What inspired you to start YPBLOGS?
A combination of things inspired me to create YPBLOGS.com. I had been running an organization for Young Professionals called Young Professional Connection, had been blogging for a few years, and had seen a couple other sites that were playing around with aggregating blogs. In reality, though, everything was floating around in my head and I actually woke up one morning with an idea for a site called YPBLOGS. I was determined to execute the idea and by that night I had programmed a working prototype. A week later I launched. A month later I had 50 blogs contributing to the site. We’re now heading past 200 sites and 11,000 articles!
Your dvice to young professionals out there getting started?
Be persistent, work hard, and focus on being creative. All three of those traits are super important towards creating a productive career in something that really interests you.
What’s been your biggest achievement to date?
My first thought was being invited to be interviewed on the NBC TODAY show in NYC for a wearable computer I built. In reality, though, my biggest achievement really is making the transition to starting and running a successful business from the ground up earlier this year after having worked in numerous other companies the past 10-15 years.
So what does the future hold for you?
I’m growing my Digital Media & Technology Consulting firm, Commercial Progression (http://www.commercialprogression.com), into a national consultancy. We have clients in 3 U.S. states so far.
An interview with Ross Zietz, Threadless
Today I was given the opportunity to interview the Threadless Art Director, Ross Zeitz – this coincides with their symposium tonight in Sydney, Australia. Thanks for the opportunity, Ross!
What’s been the greatest, or the most rewarding aspect so far?
Looking forward going to my job every morning is pretty cool. When I was studying Graphic Design in college I never thought I would/could end up being an art director for a successful t-shirt company. It’s pretty neat.
Why do you think Threadless has such a cult following?
I think there are a couple factors to this. The first one is that we sell a cool product. T-shirts are cool. Unique interesting t-shirts designed by people all over the world is even cooler. Anther factor would be the whole community aspect of our site. We have about a million registered users now on threadless. They are customers, designers, and dedicated bloggers and we know we wouldn’t be where we are now with out all of them.
Is it the community or the technology that really drives Threadless?
They both do in a sense but I think the community does so more. We just do our best to stay on top of the technology aspect.
Favourite design so far?
Oh man… So many just popped into my head. The one I seem to wear the most is this one:
Might be because I am partial to green though.
What do you think Threadless (and maybe the internet?) will look like in 12 months?
Threadless will probably look pretty similar. If it ain’t broke don’t fix it. Our navigation and search system might be a little more concise though to make it easier to find stuff on the site.
Tim Burrowes – the founder of mUmbrella – was kind enough to offer his digital perspective this week.
What’s the biggest change you’ve seen in the digital media industry over the past 12 months?
Funnily enough, it’s the apparent collapse of the traditional models, particularly for newspapers and TV. Faced with the combination of the economic roadcrash and the shifting that comes when a new medium arrives, they are finally beginning to face the realities that they are going to have to engage with digital media, not hope it goes away like it conveniently did last time round after the dotcom crash.
But I’m not, by the way in the camp that thinks all papers are going to die. But just like the radio players eventually got their heads round TV 50 years ago, we’ll see the big media players really join the digital battleground.
Sandra Davey is straight to the point – no bullshit, just action. Sandra is the ex-National President of AIMIA, and currently still holds a position on the board. Sandra has been a great source of inspiration and knowledge for me since joining the industry, so I’m very happy to present her views on the industry moving forward.
Look forward to your feedback.
Posted in A Digital Perspective
Tagged A Digital Perspective, advertising, AIMIA, chumby, cloud computing, comms toolbox, EPG, fibre, iptv, online video, pre-roll, sandra davey, search, twitter
Yesterday A Digital Perspective turned 2. I started this back in 2007 with my review of an mp3 player entitled “Found My Zen“. Originally simply called A Perspective, it originally took a broader focus on technology, marketing, social media and music.
It’s continued to be a journal of my thoughts and opinions which have changed over time. Big thanks to everyone who’s kept me going over the years, even bigger thanks for the conversations.
Chris and the Digital Marketing team are responsible for promoting Queensland’s tourism products and destinations to a global audience via digital platforms. And guess what, he wants what we want: the awesomeness of Men In Black microchipping. I don’t believe his photo was taken in Queensland.
Where the fuck are the flying cars already? That was promised decades again. But seriously, here are some experienced views on the industry today. Like my previous interviewees, Chris points out the need to get back to basics. This is important: you might have the greatest service or product, but if you’re website is unusable, unfindable, or misaligned — goodbye business.
The Oyston. Top bloke with great jokes. JC and I got the chance to catch up with Daniel when he made a trip to Sydney. Once again, some great insight from real experience. He’s straight to the point, no bullshit and real — something to appreciate.
Describe what you do:
I work for Tanner James, a programme and project management consulting and training company, and I am responsible for the marketing and sales in the ACT. We mainly assist Federal Government departments in Canberra but have loads of state and private clients in the other states. Its a great company with unreal staff and I have been there for 10 months. I love it and every day is a challenge because as I continue to learn in a new company and culture (after being in my last job for 5 years). We are about to finish a new website and I will then be building SM into it and our overall marketing.
Best digital memory of 2008?
Its gotta be Obama! But now he is the President I haven’t heard a tweet out of him. I kinda feel like he used the space for what he needed and now he isn’t interested. A close second would have been the Rick Rolled videos.
What’s the best lesson the industry could learn?
Don’t get hung up on the so called rules. We harp on at companies about how they should be embracing social media but then we watch them like a hawk waiting for them to slip up so we can all blog and tweet about it and sound important. Really, we do not have the full story and are only watching from the outside. Instead we should treat them like kids (not in a patronising way) but in a way that educates them and then encourages them to have a go but then be there to pick them up and dust them off if they should stumble.
What’s emerging for 2009?
I think the fact that SM is being picked up more and more in the mainstream media. This means that the awareness of the general public beyond connecting with their friends and families is emerging.
What will be big in 2013?
The Hawks. They would have won 5 premierships in a row and going for their 6th!
Ok, seriously, I think that ordinary consumers will come to expect SM engagement from every business much the same way as we now expect excellent customer service regardless of what we are buying (at the supermarket or at the car yard), As such, being involved in SM will have stopped being a differentiator for businesses.