There are people in the industry who have the ability to change your entire perception of concepts or crystallise a notion that you’ve always felt but never been able to articulate. And Oscar Nicholson (or @returnon on Twitter) is just one of those people.
And once again, he’s done it again – here’s Oscar’s take on story telling.
Today I spoke to my successor, Hannah Law – Head of Social Media at Switched On Media – about the effect she believes digital has had on fashion. I for one think it’s fascinating to see the way new fashions birth and die. These macro and micro trends are something that will ultimately drive sales and even communities. Just look at the Spirit Hood (mine is from boutique Desordre in Sydney) – this is a whole movement around conservation, fashion and celebrity.
This week I spoke to Phill Ohren – SEO at Switched On Media – about the rise and integration of both Search and Social Networks. Phil and I both had the unique experience of working in the specialist agency to get a deep understanding of both. So whether you’re an SEO gun or a social media stormtrooper – there’s some real insight here.
This is a must read articles for those into fashion, design, photography and creativity. Just read it – too many insights to summarise up here.
Jeremy J Somers aka @itsartdammit is one of those people who secrete creativity, drive and passion. I say secrete because he’s also incredibly down to earth and totally humlble – and that’s worth something these days. And he’s got a big lesson we can all learn:
Creating. Everyday i try my best to create something. This is one thing I LOVE about the digital world, it makes it so easy to create and show your stuff to the world. I guess it can be summarized into DOING. I love doing. 98% of the world loves talking, and its so rare that anyone actually does anything.
I’m consistently fascinated by the other online communities out of the main stream news -and one of the most engaging, and lively I had come across was in the wedding industry. A clear passion point for men and women a like, it’s a natural draw card for conversation, recommendations and purchasing.
Weddings are about people and passion: what better fuel is there? Couple this with photographs, experience and event planning – it’s story telling at it’s best (before, during and after). Polka Dot Bride was one such community that caught my attention and I was lucky enough to catch up with Ms. Polka herself.
What’s remarkable about the site is that it’s so much about the people behind these weddings that are photographed with some very clear outcomes for customers and audience, sponsors, publishers and suppliers.
I think the biggest one I’ve learnt is to never underestimate the power of community.
I spoke to Ben at the beginning of this year about his thoughts of the digital industry, and from where I sit, it seems the industry has continued to be as dynamic as ever. And one common theme we’re seeing is the importance of measurement and meeting business needs – it’s not about the activity, the shiny bits: it’s about the results: and the strategic, planning and execution skills required become more important than ever.
I only met Nic this year, and already I can tell what a brilliant man he is. Not only is he the CEO of his games company, but he’s also incredible strategic about life and work. A really stand out for A Digital Perspective.
What do you do?
I am the Creative Director and CEO of a new games company based in Sydney. My typical day sees me waking at about 7, playing some World of Warcraft until about 8:30 at my desk and starting work between 8:30 and 9am. As we are still quite small my day to day work involves pretty much all aspects of our business such as designing our new games, liaising with media contacts to generate good press and having meetings with our various team members to see how the projects are going.
