Currently browsing category: A Digital Perspective

B&T: 30 Under 30

by Jye on Sep 07, 2011 with 5 Comments

Super, super chuffed to be named in B&T's 30 Under 30 leaders of tomorrow. And big congrats to Ben Hartman who was also named.  Ben heads up the Athletes and Personalities division of Octagon (sister agency of Weber Shandwick). Massive props to all who were announced.  I've tried to grab the contact details for you all - where possible - but please give me a shout on Twitter or email if you think we should all buy each other a beer or three! ;) Gual Barwell, director Asia Pacific, Contagious Communications, 27 Aaron Beashel, director of marketing, Launchpad6, 22 Matt Berriman, general ...

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Sabir Samtani: the blurred digital line

by Jye on Aug 02, 2011 with No Comments

The big future of digital questions Jye: This month sees the return of A Digital Perspective - the original interview style questions this blog was founded upon.  For some years now I've known and worked with Sabir Samtani - founder of the hottest digital agency today (they have the awards to prove it), REBORN. It's been a real pleasure to work with someone who you learn so much from, and at the same time, have many, many laughs with. Sabir, in my opinion, is a part of new breed of digital agencies: he - and his business partner David Easton - represent ...

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Becoming digital

by Jye on Apr 28, 2011 with 3 Comments

A digital perspective I'm approaching the twelve month mark here as the digital strategist at Weber Shandwick.  Andres Lopez-Varela one of our senior consultants, has been pinnacle in educating, executing, and leading integrated digital projects working with clients like Symantec, Red Bull,  and Pfizer to name but a few. For me personally, it's been quite a journey from the head of social media into the world's largest PR firm. Andres too is on a journey, he shares his digital perspective with us today.  Follow him @hackjack also a reminder we have a position open as a digital account manager. When people ask me what I ...

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A Digital Perspective: 2010 Review

by Jye on Dec 23, 2010 with No Comments

Site stats and growth for this blog Every year I review 12 months worth of analytics data.  Overall, this has been a good year for growth (about 65%) and I feel my writing has become a little stronger thanks to an army of friends and colleagues. Top content - mainly driven through organic search: Getting your own favicon Home page Diesel: Be Stupid For me, it also actually pictures that attract a lot of traffic 'slipknot' and 'diesel' were often through Google image search. Top picks: A definition of engagement 10 things they never told you about social media Top keywords: favicon twitter xxx jye smith favicon.ico social media measurement tools best facebook updates

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Number 26 in Australia’s best marketing blogs

by Jye on Nov 24, 2010 with No Comments

2010 Top 50 Australian Pioneer Marketing Blogs I'm super excited to announced that I made into JC's top 50 marketing blogs for 2010 - along with many of the bigger plays like B&T and Mumbrella. Along with digital heroes Marky P, Big Gavin and KFC (Katie Chatfield). Always nice to know someone else besides your mum reads your blog. Props to JC (Best photo I could find of us. I know, I know).

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Ian Rumsby: Black holes and digital

by Jye on Nov 16, 2010 with 1 Comment

Unfathomable potential of what could be It’s not the darkness of a black hole that we find compelling. It’s the unfathomable potential of what could be on the other side. And that's the answer I got as to why the chairman of Weber Shandwick, Ian Rumsby, brought a picture of a black hole to my most recent workshop.  Where I asked all the participates to visually describe the internet.  Ian also wrote a great piece on social media for The Australian. For me, it is one of the most compelling answers I've had and has given me plenty to hink about since. So ...

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Ben Phillips: 5 Twitter mannerisms and how they’d appear in real life

by Jye on Sep 07, 2010 with 7 Comments

Digital mastermind, Ben Phillips, has penned a few thoughts about 5 Twitter mannerisms and how they'd appear in real life. What's your take? Any more to add? Ben is long overdue to A Digital Perspective and is an exceptionally down to earth digital strategy bro. He's also got big hair and skates a lot. Ben can be found a luxa house. Twitter in real life Every social network brings with it a range of behaviours, some of which are expected, some of which are downright inappropriate and some of which operate in a slightly ambiguous grey area. Now social networks clearly don’t foster ...

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The Evolution of Story-Telling by Oscar Nicholson

by Jye on Aug 27, 2010 with 14 Comments

There are people in the industry who have the ability to change your entire perception of concepts or crystallise a notion that you've always felt but never been able to articulate. And Oscar Nicholson (or @returnon on Twitter) is just one of those people. And once again, he's done it again - here's Oscar's take on story telling. Like me - he's a self-confessed slashie: he's a video slash director slash story slash a bunch of other things.  He's someone you'd love to have in every idea session - he is a big picture thinker because he understand the intricate details to the Nth ...

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Hannah Law: Has fashion been affected by digital?

by Jye on Aug 24, 2010 with 5 Comments

The speed of fashion online Today I spoke to my successor, Hannah Law - Head of Social Media at Switched On Media - about the effect she believes digital has had on fashion.  I for one think it's fascinating to see the way new fashions birth and die.  These macro and micro trends are something that will ultimately drive sales and even communities.  Just look at the Spirit Hood (mine is from boutique Desordre in Sydney) - this is a whole movement around conservation, fashion and celebrity. Just like fixies and step-throughs in Surry Hills. 1.  Do you think the internet has changed or altered ...

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Phill Ohren: Search and Social Media today and beyond

by Jye on Aug 23, 2010 with 7 Comments

This week I spoke to Phill Ohren - SEO at Switched On Media - about the rise and integration of both Search and Social Networks.  Phil and I both had the unique experience of working in the specialist agency to get a deep understanding of both.  So whether you're an SEO gun or a social media stormtrooper - there's some real insight here. What I enjoy about Phill's post is that he is discussing a broad context of digital results including rankings, Twitter, Facebook and what the future holds. He's definitely one to follow on Twitter. Why I think Google weighs social media ...

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