Author Archives: Jye

12second.tv: 12 second jye

Seven days ago I finally decided to jump onto video, and over the past week I’ve already started to collect my thoughts about why I think it’s good for everyone.

I decided on 12second.tv over YouTube. What’s so special about another video platform? Nothing. But it’s the way it has been executed that draws creativity out of people.

Limitation forces creativity.  It challenges the individual.

And this is where I think 12second.tv is good for everyone.  Anyone can do this, and people don’t feel they need to go on forever.  This is a bit of my own personal challenge to become more confident in video delivery – succinct presentation.  So I’ve started my channel, which plugs flawlessly into my Twitter.

What are the opportunities here for social media marketers?

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LinkedIn iPhone App: Waste of time? Or saving grace?

So today the LinkedIn iPhone App was launched as one of the must have iPhone apps. At first I dismissed it as a waste of time – a yacht to the whale, if you will. (Too soon?)

However, one of its best features is the ability to copy LinkedIn contacts over to the contact list on your phone itself.  It’s nice and simple and the app features four different sections: the main page, connections, search, and status.

So on the other hand – maybe this is what’s going to save the online business networking tool? It seems this app might make the (clunky) online service more accessible, mobilised, and altogether more relevant to me and my LinkedIn profile and, just as importantly, my colleagues.

I’m still not sure. What do you think?

View Jye Smith's profile on LinkedIn

August 08: Site Developments, Thank You

to write, muse, dream, strategise, and scream about social media and the online digital industry

If you’ve been following my blog for the past few weeks, you would have noticed a lot of change, not only in style, but in functionality. So I thought I’d take a minute to look back at what has been discussed and what is to come.

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What is a QR Code? What can they offer your business?

You may have noticed with the recent design updates to the site, I’ve also incorporated 2 QR codes on site (one for mobile, and one for standard).  So I thought I should explain what these are, and also where to get one for your own site.

So what is a QR Code? A QR Code is a matrix code (or 2D bar code) created by Japanese corporation Denso-Wave in 1994. The “QR” is derived from “Quick Response”, as the creator intended the code to allow its contents to be decoded at high speed.  There are a number of features that sets the code apart and ahead of the standard bar code.

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The Growing Life Almost Shut Down

I’ve been a fan of the life-hack blog The Growing Life for some time now and it turns out it was almost shut down by the author, Clay Collins.  This is one of the most honest and real blog posts I’ve ever read.  Some really open insights into the author’s mindset, perspective and opinions. This has always been one of my favourite places on the internet – so I’m voicing my support:

Keep the fucking thing open, Clay. The internet would miss you.

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social media djs: beyond the mashup

“The music we select, share, shape and import back into our ongoing mix helps shape what we are.”

Every so often you hear a phrase that makes you stop and think.  Came across this one from David Cushman‘s post at /Message.  I think this is a really unique look at the digital world.

What am I adding? I think this goes beyond blogging: it can be linked to the very nature of open source, mashups, social networking, user generated content and interactivity.

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Social Discounting? You bet.

I was completing what I thought was just another credit card purchase form, and for some reason the ‘promotional code’ box caught my eye.  So I thought, what the hell? I’ll google for a code and see what comes up.  Sure enough, I ran into RetailMeNot.com.

This is a site where users can come and submit their coupon codes not only for the world to share, but users can comment and rate their experiences using the codes.  So if you have ever wanted to find an online promotional or discount code, now you can.

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Social Media & Visualisation

This should always be about the desires of the individual: their community, their communication, and their audience.  We have a responsibility to communicate this as best we can.

It’s interesting to look back and see just how far we’ve come in terms of social media.  Visualising the landscape has always been an important factor to help express this in a way that can be understood universally, whether you’re a web user, tech evangelist, marketer, client or agency.

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Getting your own favicon for a blog or website

If you’ve ever wanted to get one of those icons that appear in bookmarks, favourites and browser tabs, then this is the only site you need to visit: Favicon Generator (http://www.degraeve.com/favicon/)

Technically named “favicon.ico”, the site lets you draw your own Favicon or upload an image to be converted into the tiny image file.  Adds a very refined touch to your site or blog.

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Creating Facebook Groups: Lesson 1

I broke my own rule recently. I wanted to get the opinions of people on the Google Street View in Australia – a topic I’m quite vocal about.  So rather than creating a group “Australians against Google Street View” or “Australians for Google Street View” I created a group asking the question – Are you OK with this?

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