Through innovation in technology we can be more connected to our physical world, we can be more connected. Rather than being machines, sitting in front of other machines.
I think it’s a fair assumption that many brands, their products and and services, and their stake holders – want to be a lifestyle brand. We’ve seen phones, cameras and other technologies move out of the tech space and into the ‘lifestyle’ space.
But at what cost?
Well, maybe little to them – providing a new context in which their brand/product/service creates a day-to-day routine with their user. Phones are probably the best example of this. But there’s a really important lesson to be learnt:
If you’re a lifestyle brand, you have a lifestyle responsibility. Click here to read more »
I just finished moderating tonight’s discussion for Social Media Club Sydney (SMCSYD) at the Oxford Arts Factory. The conversation I had was with Cliff Rosenburg, MD of LinkedIn AU/NZ, and Michael Field – a sole practitioner in the marketing strategy space, as a case study. I’m sure there’ll be some further content generated from the event (speakers presentations etc.) but there were some really interesting insights for me. I’m doing a bit of a brain dump, but I’ll break it up into key areas. Oh, and have we connected on LinkedIn?
As forementioned: the Age of Conversation 3: It’s Time To Get Busy! is out now – in hardcover, softcover and for kindle.
I’m asked a similar question at least once a week about: where do I start learning social media or what are the best blogs to read about social media – well, here’s a great place. Click here to read more »
This is a must read articles for those into fashion, design, photography and creativity. Just read it – too many insights to summarise up here.
Jeremy J Somers aka @itsartdammit is one of those people who secrete creativity, drive and passion. I say secrete because he’s also incredibly down to earth and totally humlble – and that’s worth something these days. And he’s got a big lesson we can all learn:
Creating. Everyday i try my best to create something. This is one thing I LOVE about the digital world, it makes it so easy to create and show your stuff to the world. I guess it can be summarized into DOING. I love doing. 98% of the world loves talking, and its so rare that anyone actually does anything.
I’m consistently fascinated by the other online communities out of the main stream news -and one of the most engaging, and lively I had come across was in the wedding industry. A clear passion point for men and women a like, it’s a natural draw card for conversation, recommendations and purchasing.
Weddings are about people and passion: what better fuel is there? Couple this with photographs, experience and event planning – it’s story telling at it’s best (before, during and after). Polka Dot Bride was one such community that caught my attention and I was lucky enough to catch up with Ms. Polka herself.
What’s remarkable about the site is that it’s so much about the people behind these weddings that are photographed with some very clear outcomes for customers and audience, sponsors, publishers and suppliers.
I think the biggest one I’ve learnt is to never underestimate the power of community.
