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Why promotions are like drugs

by Jye on Dec 13, 2011 with 2 Comments

Short term fixes to long term issues Users, pushers, dealers, and addicts. Hierarchy, and the promotions that go with it, can be a dangerous way to recognise the efforts of those around you. And be recognised yourself. Are you a user? Peer pressure Your peers become probably your first introduction. You see them all doing it - so why not you? Doesn't seem hard, or dangerous. Just let out some steam about what you're upset about or threaten to leave, and boom. You've got your first fix: more cred and more money. In fact, the person who gave it to you probably has ...

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Twitter Hits The Financial Markets

by Jye on Nov 14, 2011 with No Comments

Guest post: Dee Mason Twitter Hits The Financial Markets Twitter has been used in all kinds of ways - and now it seems it's the new best friend of hedge fund managers. The now ubiquitous social media and micro blogging service was launched in 2006 and no-one could have predicted the way it has taken hold. Since then, there have been hundreds of tools launched to make sense of the information coming from people's tweets, from apps to manage tweeting to search engines designed specifically for social media updates. Perhaps it was only a matter of time till the stock markets got involved. Investor Confidence We already ...

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Creatives, strategists and music

by Jye on Oct 21, 2011 with 4 Comments

A photo of the guys and I from a time where all there was, and was going to be, was music. I miss that. Myth of creative Recently, Weber Shandwick held our global digital summit in NYC.  We learned heaps.  Not only from our own digital leaders, but also from the likes of Gary Vanyerchuck.  We also met our new Chief Creative Officer, Josh Rose.  He exposed us to a world of the creative. What they do, what they're perceived to do, and of course, what they don't.  One of the biggest take aways, is that yes, your job may require you to ...

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Why I’m deleting my Facebook account

by Jye on Sep 27, 2011 with 4 Comments

I've decided I will be deleting Facebook this Friday. Not to hide from Mark Zuckerburg, not to escape Timeline.  But simply to start again, from a clean slate. Fuck privacy. We never had it and won't ever really have it. Yes, your company is, can and will monitor your emails, MSN chats and time spent on sites. And yes, your ISP is probably just as aware. The difference is: will your employer or ISP bother to snoop around? Probably not. Facebook on the other hand gives you and your "friends" (close and otherwise) access to five years of your life. And that's ...

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B&T: 30 Under 30

by Jye on Sep 07, 2011 with 5 Comments

Super, super chuffed to be named in B&T's 30 Under 30 leaders of tomorrow. And big congrats to Ben Hartman who was also named.  Ben heads up the Athletes and Personalities division of Octagon (sister agency of Weber Shandwick). Massive props to all who were announced.  I've tried to grab the contact details for you all - where possible - but please give me a shout on Twitter or email if you think we should all buy each other a beer or three! ;) Gual Barwell, director Asia Pacific, Contagious Communications, 27 Aaron Beashel, director of marketing, Launchpad6, 22 Matt Berriman, general ...

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An open letter to Optus

by Jye on Aug 17, 2011 with 12 Comments

"Optus has a clear, single-minded focus on delivering a superior customer experience." - Paul O'Sullivan, Chief Executive I’m really not so sure.  And I think the answer I received will surprise you, especially in the times the company is in.  Here’s my letter to Optus. Hi there, We have been long-time customers of Optus cable.  In fact, I believe we've been customers for over 10 years. I was really disappointed with the fact we had not had our plan updated for sometime.  Recently, during a call with a very helpful technician, I asked quite generally "are we on the fastest plan possible?" Because I had recently used a ...

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5 must-read posts by @ServantOfChaos from last week

by Jye on Aug 12, 2011 with 2 Comments

Gavin Heaton, the Yoda of my world, has a regular slot on his own blog: 5 Must-Read Posts from Last Week. Well, this week I'm tagging some his recent posts, the favourite of mine: The Surprising Truth About What Motivates Us. Don't Target Your Fans, Target their Friends: something I've long believed in. Making the individual the champion in the minds of the people they actually care about, rather than a strange collective. #londonriots and the Shadow of Shame: another perspective on the times we live in A Guide to Typography: one of my nerdy loves in life - the type face. Now everyone can ...

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Community Managers Masterclass: SEO

by Jye on Aug 11, 2011 with 1 Comment

Community Managers Masterclass: SEO View more presentations from Jye Smith Mumbrella Masterclass Last week I presented with a bunch of clever people around advanced community management.  What quickly came apparent is just how varied that term means. Please note: the above presentation is about how to think and utilise SEO strategically as a part of a holistic digital campaign. Here's the material I referenced too from Bruce Clay. In short: I wanted to talk about the importance of understanding how community, communications and content plays into story-telling and brand reputation.  The theories of best practice content, the role of PR ...

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Sabir Samtani: the blurred digital line

by Jye on Aug 02, 2011 with No Comments

The big future of digital questions Jye: This month sees the return of A Digital Perspective - the original interview style questions this blog was founded upon.  For some years now I've known and worked with Sabir Samtani - founder of the hottest digital agency today (they have the awards to prove it), REBORN. It's been a real pleasure to work with someone who you learn so much from, and at the same time, have many, many laughs with. Sabir, in my opinion, is a part of new breed of digital agencies: he - and his business partner David Easton - represent ...

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By the numbers

by Jye on Jul 18, 2011 with 1 Comment

The last month has been a big one - with not only my birthday passing last week, but also the launch of the brand new Weber Shandwick website.  Early days yet, but also marked around 14 months for me with the agency. So, it'll be back to business as usual this month and back to the renewal of the interviews (which started this blog) with the world's brightest minds. 19th most influential Australian-based marketing blog Very happy to be ranked at number 19 in the latest Edelman's influential marketing blogs study.  And a big congrats to everyone else who made the list including Gavin, JC, ...

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