STERLING: I'M BEING PUNISHED FOR MAKING MY JOB LOOK EASY.…
We are all manipulative.
Humans, by our selfish, life-sustaining, social-dependant nature are very manipulative.
Especially in the marketing industry. The reality is we work with so many different personalities, egos and cultures that we lose sight over the bigger picture - the right answer. We’ve stopped communicating directly. Extroverts know this and take advantage of it; while introverts hide behind passive-aggressive stabs in the dark.
We’ve spent too long in bullshit management and pseudo-psychology sessions learning how to listen and communicate ‘properly’.
It needs to stop. We need to teach the next generation of managers and leaders to be direct, constructive and genuine. There is so much bullshit in the industry and heaping on a layer of poor communication is counter-productive.
Here are top 3 most manipulative conversation triggers. Each time you hear one of these, make sure you’re not being conned out of the right answer.
“Look, the client only wants to pay $5.”
The undoubtable and pseudo-objective opinion stopper. What a bullshit closer that is to a conversation. If you are empowered to make a call, do it. If you’re not, then provide some basic evidence for your point of view. It works.
“I feel like maybe it should be blue.”
The passive-aggressive, my-feelings-matter-but-your-professional-opinion-doesn’t, to disagree while discouraging negative feedback. This is the default response of two generations of Gen-Y and Gen-Z who think we care what you feel. Sorry not sorry. Got an opinion? Share it and rationalise it.
To be honest
“To be honest, I think what the client really wants is a colonoscopy.”
Faaaark you. Really. The most condescending “I’ve been hiding my Godly understanding of the situation but will now reveal it for you simpletons.” It reeks of unfounded opinion-expressed-as-fact while at the same time making you feel guilty for forcing the other party to be ‘honest’.
My favourite combination:
“Look, we’re going to have to cancel the colonoscopy. And to be honest, and I’m being very transparent here, I feel that the client wants you to walk his dog every afternoon.”