Being a good account man

Being a good account man

STERLING: I'M BEING PUNISHED FOR MAKING MY JOB LOOK EASY. ALTHOUGH - THAT KID GUY, HE HAS A SPARK. HE IS A PURE ACCOUNT MAN.

COOPER: AND WHAT IS THAT JOB ALL ABOUT? 

STERLING: I DON'T KNOW.  IT'S ABOUT LISTENING TO PEOPLE AND NEVER SAYING WHAT'S REALLY ON YOUR MIND.

COOPER: NO. IT'S ABOUT LETTING THINGS GO SO YOU CAN GET WHAT YOU WANT.

A lesson that I and my mentors have always tried to tell our strategists, account people and, most importantly, friends.

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.