Likes: music, technology, social, crossfit, scuba diving, design, phototaking
Dislikes: low quality mp3s
Biography (August 2009)
Jye is the Social Media Strategist for Switched On Media leading and executing a range of social media strategies across a broad base of clients.
This year he’s spoken at ad:tech 2009, Search Marketing Expo, NSW KM Forum, Vibewire Innovation Festival, CeBIT 2009, Twitter BootCamp and Social Media Club Sydney. Currently, he’s globally ranked at number 5 in the Top 27 Under 27 Marketing/Advertising blogs and holds 26th position in Australia.
Previous to this Jye was Marketing Executive for CBS Interactive, responsible for a range of innovation and marketing strategies across all brands. This included not only strategic partnerships but also driving product innovation through mobile and video strategies and community management.
Jye is especially passionate about three things: online communities, creating compelling content and driving conversation. He is also a writer, community builder and freelance digital media consultant specialising in social media, brand development and design. He regularly writes about these experiences in digital media at A Digital Perspective www.jyesmith.com — a blog discussing the lessons learnt and a place to share experiences and start conversations. The blog was recently listed as one of Australia’s top marketing blogs by technology journalist Brad Howarth of Lagrange Communications.
Prior to this, Jye was employed by AIMIA as the National Events Manager for two years, producing over 30 events throughout Australia. Through the coordination and execution of these informational sessions, and bearing witness to over 120 presentations from experts in digital media, Jye was able to learn through demonstration, and later in experience.
Media
Other hats.
- Musician, Producer for Sonixtrip
- Writer, Founder, TheMusicBlogs.com.au
- Graphic/CSS Designer
