Jye Smith, Head of Digital, Asia Pacific


As the digital strategist for the Asia Pacific region, Jye is responsible for developing and leading digital, social and content strategies for the firm’s top tier clients.

With extensive experience for over 40 brands, Jye specialises in digital management consulting, social CRM, analytics, and online issues & crisis management.

Previously, Jye lead the digital operations for Australia where he was responsible for inspiring innovative solutions for clients & reputation management strategy.

With a range of technical, creative and business development skills, Jye’s passionate approach to online communications and content development throughout his career in digital has earned his reputation and was named in B&T’s 30 under 30 Leaders of Tomorrow and the inaugural Excellence Award from Macleay College business school, of which he now sits on the board.

Jye has been blogging since 2007 and is ranked in the top 30 marketing & advertising blogs in Australia, and is a professional speaker and workshop facilitator.

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