About
Biography
Jye Smith is currently the Digital Strategist for Weber Shandwick.
Prior to this Jye Smith was the Head of Social Media at Switched On Media, a specialist digital agency. Jye is responsible for creating, leading and executing a range of social media strategies for a large range of clients, including Canon, PayPal, Mothercare and many more.
Jye is also a professional speaker and blogger (A Digital Perspective is currently ranked number 23 in Australia, and Jye currently holds position 5 for Top 27 Bloggers Under 27). Drawing on experience since creating and selling his first web pages from the age of 14, Jye is a creative, business focused individual with a deep understanding of marketing and a passion for digital strategy and story telling.
This year he’s spoken at ad:tech 2009, Search Marketing Expo, NSW KM Forum, Vibewire Innovation Festival, CeBIT 2009, Twitter BootCamp and Social Media Club Sydney. Currently, he’s globally ranked at number 5 in the Top 27 Under 27 Marketing/Advertising blogs and holds 26th position in Australia. Jye is also ranked in Viraology’s top 10 Gen Y blogs.
Previous to this Jye was Marketing Executive for CBS Interactive, responsible for a range of innovation and marketing strategies across all brands. This included not only strategic partnerships but also driving product innovation through mobile and video strategies and community management.
Prior to this, Jye was employed by AIMIA as the National Events Manager for two years, producing over 30 events throughout Australia. Through the coordination and execution of these informational sessions, and bearing witness to over 120 presentations from experts in digital media, Jye was able to learn through demonstration, and later in experience.
Media
Other hats.
- Musician, Producer for Sonixtrip
- Writer, Founder, TheMusicBlogs.com.au
- Graphic/CSS Designer
