We Are Handsome

“I love doing…Don’t be afraid to fail.”

This is a must read articles for those into fashion, design, photography and creativity. Just read it – too many insights to summarise up here.

Jeremy J Somers aka @itsartdammit is one of those people who secrete creativity, drive and passion. I say secrete because he’s also incredibly down to earth and totally humlble – and that’s worth something these days.  And he’s got a big lesson we can all learn:

Creating. Everyday i try my best to create something. This is one thing I LOVE about the digital world, it makes it so easy to create and show your stuff to the world. I guess it can be summarized into DOING. I love doing. 98% of the world loves talking, and its so rare that anyone actually does anything.

I’m probably going to miss a few things but basically Jeremy does heaps (which is why I ask the first question ;)

And if that wasn’t enough. He just launched his own fucking swimwear label called We Are Handsome – with a media reel longer than your arm.  Basically, in the words of 50 cent: this shit’s going ballistic.

From the moment I met Jeremy I’ve been super excited watching everything he’s been pulling off.  I genuinely think he’s exceptionally talented and I can’t wait to see where his passions take him.  And it’ll take him far.

1.  What’s your story?

I don’t like this question. it’s not targeted enough! I have many parts to my story, some involve weapons and most involve ice cream.

2.  What do you love doing?

Creating. Everyday i try my best to create something. This is one thing I LOVE about the digital world, it makes it so easy to create and show your stuff to the world. I guess it can be summarized into DOING. I love doing. 98% of the world loves talking, and its so rare that anyone actually does anything.

3.  What’s keeps you busy?

I work around about 16 hours a day pretty much 7 days a week. Even though I call it work, I don’t think of it as work though, i do exactly what i love doing every day. My days are split between my studio – where swimsuits/t-shirts/iPod covers/websites etc etc come to life, and time spent at my ‘day job’ creating digital ‘stuff’ for big name clients.

4.  Fashionistas: do they need to work there arses off in markets?

There’s no set way to do anything. I spent years at the markets with y t-shirt label with varying successes but with the swimwear we haven’t done any markets and have distribution pretty much all over the world.

5.  Fashion: is it about timing or creativity?

I really think great fashion is timeless, well as cliched as that sounds, good designs, great pieces of clothing never go out of style. Success within trends, however, is more about timing mixed with great design & creativity. For something to work perfectly, everything has to come together just right, and much more often than not it doesn’t.

6.  Biggest lesson you’ve learned doing what you’re doing?

Work ethic. generally those people who work for themselves and are even mildly successful have a great work ethic. They do what needs to be done. My view is you should have this work ethic no matter if you work for yourself or for someone else. It can only serve you well in the end.

7.  Plans for ’10?

Still trying to sort this one out! everything has happened so fast this year that i haven’t had time to think about what i want to do, and we’re almost halfway through the year!! I’ll be pushing We Are Handsome as much as i can, doing more client work and have a few other lil projects in the pipeline!

8.  One piece of advice for anyone trying to achieve what you have?

Don’t be afraid to fail. Those who DO rather than TALK will always be more fulfilled and successful.

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.

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