Katie Chatfield: Creative Craftsperson Industries, especially in digital, look to…
It’s not the darkness of a black hole that we find compelling. It’s the unfathomable potential of what could be on the other side.
And that’s the answer I got as to why the chairman of Weber Shandwick, Ian Rumsby, brought a picture of a black hole to my most recent workshop. Where I asked all the participates to visually describe the internet. Ian also wrote a great piece on social media for The Australian.
For me, it is one of the most compelling answers I’ve had and has given me plenty to hink about since. So I asked Ian to elaborate.
A digital perspective: Ian Rumsby
You can look at a black hole in two ways. Dark, cold and terrifying. Or a Pandora’s Box, within and behind which lies the most enlightening, amazing and glorious wonders.
I believe in the latter. It’s a glass half full approach. The potential of what might be there is captivating. It forces us to hold our breath for a moment and consider the prospect of what more we could learn about ourselves. Our past. Our future. And those around us.
The enormity of a black hole may be over-whelming and what lies beyond it, beyond our own imagination. But that’s what makes it such an incredible thing.
The journey may be the scary thing. Which means we have to keep reminding ourselves that on the other side of risk, sits success. It’s an enticing prospect.
More from A Digital Perspective
- 2010/05/14: Jeremy J Somers (Being Creative)
- 2010/08/23: Phill Ohren, SEO Specialist, Switched On Media (Future of search)
- 2010/08/24: Hannah Law, Head of Social Media, Switched On Media (Fashion and the internet)
- 2010/08/27: Oscar Nicholson, Independent Film Maker, Returnon (The evolution of story telling)
- 2010/09/07: Ben Phillips, Senior Planner, Euro RSCG (5 Twitter mannerisms and how they’d appear in real life)