A Digital Perspective: Sandra Davey

Sandra Davey is straight to the point – no bullshit, just action. Sandra is the ex-National President of AIMIA, and currently still holds a position on the board.  Sandra has been a great source of inspiration and knowledge for me since joining the industry, so I’m very happy to present her views on the industry moving forward.

Look forward to your feedback.

What does 2009 hold?

  • More twittering, twining, ninging, and fringing! Continued love affair with social networking and development of new tools enabling community driven, subject based, niche social networking
  • People start a love affair with Chumby but it’ll take a while to “get it”
  • The fight for the lounge room continues. Every device now has a hard drive and a content deal to go with it (PS2, xbox, DVR’s, etc). Expect more of this stuff in 2009
  • Convincing the government that fibre to the home is not the ONLY solution. People are highly mobile and nomadic in nature so wireless is the go and needs investment and education
  • Cloud computing and all its potential
  • Value emerges in DIY video … the video that sits between really UGC short form YouTube video and the longer form iView/Hulu stuff. Generally educational in nature, totally immersive. Huge opportunities for advertisers
  • Pre-roll video adverts start to disappear. Product placement might make a come-back
  • Social software tools and social media continue to dominate
  • Online advertising rates will drop
  • Video advertising models not paying off enough for multiple players and likely consolidation of the video market
  • Love in with IPTV: Internet enabled TV’s TiVo is here, Freeview is about to arrive and at least two ISPs plan to roll out their own set top box/PVR strategies

Coming but maybe not in 2009

  • EPG competition and confusion. Freeview, TiVo, IQ, and IceTV
  • The move to multiple devices, one subscriber account. I have numerous devices that are all connected to an IP network but they’re all linked to the one account
  • The Comms Toolbox. A set of cloud based services to “store my media” and “store my contacts/emails/avatators/personas, etc”
  • Search on TV screens with YouTube, Amazon, video now available on TVs. Netflix search and TiVo.

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.