A Digital Perspective: Julian Cole, Social Media Strategist, The Population

juliancole

Julian Cole. Author of Adspace Pioneers.  Friend and brother in arms — Julian is not only a great mind in the industry, but a top bloke.  We’ve regularly made videos together and a drink or two around Sydney since he moved up from Melbourne in 2008.

What Julian has taught me is the power of conversation, influence and passion.

Describe what you do:
Think, create and talk about interwebs

Best digital memory of 2008?:
Pimp My Kettle fiasco

What’s the best lesson the industry could learn?
Some common measurement metrics that we can all use.

What’s emerging for 2009?
Community Managers in Australia, look forward to seeing a whole lot more of them.

What will be big in 2013?
Jye Smith

Jye Smith is currently Senior Vice President, Head of Strategy & Operations, Asia Pacific at Weber Shandwick. Ranked in B&Ts 30 Under 30, Jye a regular keynote speaker and workshop facilitator who specialises in digital and social media strategist.

There are 3 comments for this article
  1. Ben at 8:55 am

    Personally i think this post needs a bit more depth – the intro is longer than the actual Q&A. Cmon Jules – this doesn’t really give the reader much.

  2. Julian Cole at 9:08 am

    Good point Ben, here is my full version of my answers.

    Describe what you do:

    Think, create and talk about interwebs.
    At the moment I am in a really exciting position, working with an enthusiastic team at The Population (Social Marketing Agency) to come up with marketing solutions for companies to the current digital landscape.
    What do I do; I am implementing social marketing projects; Seek (Blogger Outreach Program), Foxtel (Online Publicity), Cancer Council (Online Publicity and Online Media Property Management) and Dosh Wallet (Online Publicity).

    Best digital memory of 2008?:
    My best digital memory would be an integrated memory (offline/online) becoming part of the growing social marketing community in Sydney. Revolving around the Friday Morning Breakfasts, I have the opportunity to meet a number of interesting people in the last 6 months. It is really exciting and hard not to feel that this is the beginning of something really big.
    It really shows that online relationships can online be taken so far before you need real interaction. Hence my motives for always suggesting Beerspheres.

    What’s the best lesson the industry could learn?

    Some common online enegagement measurement metrics. I think it would be great to get some metrics around high engagement. Measurements that show the importance of someone responding or commenting on content that a company have put out there in comparison to someone just viewing a piece of content and also the value of a company responding to a comment/thread online.

    What’s emerging for 2009? 

    Community Managers in Australia, look forward to seeing a whole lot more of them.
    I think that there will be a lot more companies deciding to hire people within the organisation to act as a middle points between what is occurring in the online environment and the organisation. I think that last year we saw a massive increase in the number of large corporations doing this in America. I expect it will hit Australia this year.

    What will be big in 2013?

    Jye Smith

    Jye Smith’s, the people that are highly motivated, people who want to take control of their future. These people will help to shape what Australian Online Marketing will look like in 2013.

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