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A Digital Perspective: Alex Fisher

by Jye on Jul 29, 2009 with No Comments

Some advice for Young Professionals YPBLOGS has just reached 200 blogs.  Every blog participating on the site was manually added and today I'm talking to Alex Fisher - who has managed to talk to all the bloggers at least once, and is keen to meet and talk with more. When did YPBLOGS start? YPBLOGS started November 2008. What inspired you to start YPBLOGS? A combination of things inspired me to create YPBLOGS.com.  I had been running an organization for Young Professionals called Young Professional Connection, had been blogging for a few years, and had seen a couple other sites that were playing around ...

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Social Media Measurement Tools

by Jye on Jul 21, 2009 with 20 Comments

3 Steps to Picking the Right Social Media Measurement Tools Understand business outcome Identify the social media activity Analyse the relationship between social media activity and business outcome Then pick a tool. I cannot stress enough how important it is though, to understand that relationship between social media activity and business outcome. That's where the expertise is, that's where the ROI is. Which tools do I use to measure social media? This would have to be the most asked question of the lot - but honestly, it's like asking how long is a piece of string. Last night I presented at Social Media Club Sydney (slides and ...

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PR: Unveiling the New Influencers

by Jye on Jul 13, 2009 with 1 Comment

A great post from the guys over at PR 2.0 I wanted to share with you guys Building a Bridge Between Brand and Markets We’re paying attention to a-list bloggers, from technologists to moms to lifestyle to politics and everything in between and forgetting or ignoring the magic middle, those bloggers who actually inform and interact prospective customers. We’re blindly jumping into social networks and engaging with the “avatars” tied to keywords instead of identifying and recruiting those who can help us create valuable, thriving communities that support the exchange of pertinent information. Tastemakers and trendsetters are the new influencers, but their roles in ...

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Katie Chatfield on Creative Strategy

by Jye on Jul 06, 2009 with 3 Comments

Loved this presentation by my hero Katie Chatfield. This is what creative strategy is. Whats This Creative Strategy Thing All About View more presentations from Katie Chatfield.

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Return to Colombia

by Jye on Jul 02, 2009 with 36 Comments

ManWeek is an initiative by ReachOut - a valuable step forward encouraging young men to share their thoughts about being a guy. Without a doubt this is something I'd never thought I'd share across a blog. 20 something years ago I was adopted from an orphanage in Bogota, Colombia. It's something I live with. Something I think about every day. It's everything and nothing to me. It's taken me, and is still taking me, most of my life so far, to accept that it is just something a part of me, but that there is so much more. Being ...

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