Monthly Archives: March 2009

Split Personalities: Work and Personal Life Online & Anonymity

Have you seen this men? (Or would you work with them?)
We are defined by those around us.
As our circles of interest and communities collide online, our lives become entangled with one another.  It is after all, a matter of perspective.  That photo was apart of Movember fund raising.
Over the past three months I have [...]

Speaking: Search Marketing Expo – SMX Sydney 2009

Next week I’ll be moderating the social media session at Search Marketing Expo (#SMX).  SMX will be held on April 4th through 5th, at Luna Park’s Crystal Palaca.  The social media session will be on day two at 1:30pm.  Joining me will be SEO pioneer Rand Fishkin – CEO & Co-Founder, SEOmoz and hero blogger [...]

Twitter Ettiquette: The Definition of Awkward IRL (Guest Post)

Guest post by anonymous. You’ll see why.
The definition of awkward:

social networks and time: visual thought on classifications

After working through my first diagrams it became apparent that there some overlap, and this over lap was driven by the users of these communities. If you’re looking to build out a network or community it’s important to look at existing models to know what kind of time your users may spend with you and [...]

Social Networks and Time: Some Visual Thoughts

I’ve been doing some visual thinking around the way that social networks and, in particular, the people who make them up and the content they produce, affects the amount of time we allow to each person (or singular piece of information) in that network.
Facebook moving to its new layout was a significant indicator of this [...]

A Digital Perspective: Sandra Davey

Sandra Davey is straight to the point – no bullshit, just action. Sandra is the ex-National President of AIMIA, and currently still holds a position on the board.  Sandra has been a great source of inspiration and knowledge for me since joining the industry, so I’m very happy to present her views on the industry [...]

The internet is not replacing advertising but shattering it

Happy Blogday: A Digital Perpsective Turns 2

Yesterday A Digital Perspective turned 2.  I started this back in 2007 with my review of an mp3 player entitled “Found My Zen“.  Originally simply called A Perspective, it originally took a broader focus on technology, marketing, social media and music.
It’s continued to be a journal of my thoughts and opinions which have changed over [...]

Social Media Club: Sydney

Tip who is heading up some of the Sydney activities for SMSYD got back to me and my concerns. Tip is a good friend and definitely someone worth following.  I should probably clarify at this point that it was not my intention to stamp out the activities of the organisation.As things move forward in the [...]

Secret Handshakes & Social Media Clubs

I believe in openness. I believe that all are welcome.
I am a little uncomfortable with the idea of creating social media clubs.  I smell rules and policy. Closure.  It feels like the echo chamber is getting bigger.  This can lead to groups becoming clicky-er, that the walls this social media theme park are getting [...]

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