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IAB UK: Social Media Handbook

by Jye on Nov 10, 2008 with No Comments

The Interactive Advertising Bureau UK have released another internet marketing guide -- this time on everyone's favourite phrase: social media. I've only had a quick flick through but seems there's a number of well known case study through there. I really like the way the IAB UK are putting out these guides -- it means better knowledge is now better known. It's very accessible and there's no need to hand over personal details or even be a member. Look forward to hearing your thoughts. Social media handbook ‘Social media’ is more than a concept, and certainly more than a simple add-on to the rest ...

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Age of Conversation 2: Why Don’t WE Get It?

by Jye on Nov 06, 2008 with 9 Comments

You can now purchase you copy of Age of Conversation 2: Why don't they get it? All proceeds benefit Variety, The Childrens' Charity. I'm organising a group of people to split the shipping costs on the second edition of Age of Conversation.  If you're interested please leave a note and join Julian Cole, Katie Harris, Kate Richardson and myself in purchasing the hard copy a fabulous book together -- I'll be ordering on the 15th. Thanks Gavin and Drew! So who were all these 237 fabulous authors contributing to this fantastic initiative?  Here they are: Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew ...

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Yammer: Groups Announced

by Jye on Nov 06, 2008 with 2 Comments

Even though I'm currently not 100% on Yammer yet, I was very happy to get this email this week.  Obviously an important feature of any social media technology is the ability to further customise and personalise the way you interact, view and engage with your friends and peers. What are you doing for your customers? For your audience? Are you maximising their interaction? Their personalisation? You should be. Yammer is pleased to announce the release of Groups, our most requested feature since launching two months ago. You can use Groups to: * Form company teams * Join your department * Post updates to a specific group of ...

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Australian Women Online: ISP Filtering Reaction

by Jye on Nov 05, 2008 with 5 Comments

When we peel back the layers, “But I don’t want it!” appears to be the underlying catch cry and quite frankly it’s as predictable from this scaremongering minority as it is from a two year old presented with broccoli at dinner time. This way of communicating needs to remain as unproductive in the virtual world as it is in the real world.  Unfortunately, because they are just as noisy, it is easy to fall under the assumption that they are the voice of the majority. Let us not equate noise with reason. Oh dear.  This was the initial reaction to Australia's ...

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Re-Blogging: Something Changed — Internet Meme Guide

by Jye on Nov 05, 2008 with 1 Comment

A fantastic find from Something Changed.  Now you can be on the in jokes too.  Silly internet thing. Thanks, Jessica. E4 Book Of Internet Humour

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AIMIA DSI Launch: November 5, 2008

by Jye on Nov 05, 2008 with No Comments

Digital is mainstream. -John Butterworth, CEO, AIMIA It was widely accepted that the digital industry - that while it had a significant amount of consumer data - the industry suffered from lack of industry data beyond online advertising spend. The AIMIA Digital Services Index (DSI) was a document drawn together by AIMIA, Hyro and IBM Australia which was designed to measure the level of investment in the digital services industry. 40% of customers engaged through digital services 25% of customer expenditure tied to digital services $17.9 billion on digital services in 2008 It was really interesting to note that 77% of respondents to the DSI had more ...

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Conversations: What inspires you?

by Jye on Nov 03, 2008 with 11 Comments

We all have conversations every day.  But why? What inspires you to do so? A lot of people I know are introverted and shy away from new conversations but thrive on conversations with old friends. Are customers friends we haven't met? How are you going to start this conversation? When I talk to someone, when I blog, when I respond: I want to learn.  In fact, in all facets of my life right now, I'm looking to learn as much as possible.  I don't want to do what I can do, I want to attempt something I haven't done yet -- and use ...

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