Monthly Archives: October 2008

Digital Services Index: Measuring the Australian Digital Media Industry

On Wednesday, November 5, AIMIA, IBM and Hyro will be launching their joint initiative: the AIMIA Digital Services Index (DSI). The report will be the first comprehensive measurement of the overall expenditure in Australia’s digital service industry.
Why is this important? Well, according the report, 40% of ALL customer engagement in 2009 will be driven through [...]

Top 50 Marketing Blogs

Giving a big thank you to Julian for his hard work in putting the list together, and congratulations to all the other top 50 placements.

Is this good advertising?

Is this good advertising? Would really like to hear your thoughts. I love it.

Your brand is a friend – not just a person.

We all like visualising our brands as people with attributes and traits.  But I want you to go further — I want you to imagine your brand as a friend.
You have friends – well I hope you have at least one – now think about why you’re friends with that person. They have certain qualities [...]

Coffee Mornings: Be inspired.

October 17, 2008: We’re going to need a bigger table.

The Best of Facebook Status Updates

So what’s the best Facebook status update you’ve ever seen?
I ran into the aptly named The Collection of Funny Facebook Status Updates — definitely one for the RSS feeder on those quiet days.

Vint Cerf: “Anticipating a shift in the way people use video… which means advertising in that medium will have to change”

Bloggers: Armed & Dangerous

When I walk into a conference, I don’t simply take my writing tools.  I am armed with a laptop.

A Digital Perspective Ranked #49 in Australia’s Top 50 Marketing Blogs

I’ve come in at number 49 in Julian Cole’s Australia’s Top 50 Marketing Blogs which was published in this month’s issue of B&T.  I must say I’m very happy with the listing and have seen the results over the past few months during which I’ve seriously sat down and dedicated the required time and effort to deliver some [...]

Getting your Facebook group right name is important

Furthering my support for the return of the old Facebook, it seems “1,000,000 AGAINST THE NEW FACEBOOK LAYOUT!” (http://www.new.facebook.com/group.php?gid=27233634858) has a slight (only 9 million) discrepancy.

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