There are people in the industry who have the ability to change your entire perception of concepts or crystallise a notion that you’ve always felt but never been able to articulate. And Oscar Nicholson (or @returnon on Twitter) is just one of those people.
And once again, he’s done it again – here’s Oscar’s take on story telling.
Today I spoke to my successor, Hannah Law – Head of Social Media at Switched On Media – about the effect she believes digital has had on fashion. I for one think it’s fascinating to see the way new fashions birth and die. These macro and micro trends are something that will ultimately drive sales and even communities. Just look at the Spirit Hood (mine is from boutique Desordre in Sydney) – this is a whole movement around conservation, fashion and celebrity.
This week I spoke to Phill Ohren – SEO at Switched On Media – about the rise and integration of both Search and Social Networks. Phil and I both had the unique experience of working in the specialist agency to get a deep understanding of both. So whether you’re an SEO gun or a social media stormtrooper – there’s some real insight here.
I’m a massive believer in the integration of offline and online to create a truly great brand experience. It’s something in the digital world that can be easy to forget. Coming from an events and music background though, it’s been something that is top of mind for me.
Digital bro Phill just sent me this. The guys from AutoTune the news have something that made me wee my pants. There’s two versions – the full version is definitely worth it.
Update: the top 5 covers of this song are amazing. AMAZING.
I’m fascinated by the way people interact with the spaces they inhabit and visit. Everything from the way rooms are lit by the sun and by the lights around us; to the very set-ups of Macs and PCs at our desks – think about it: this is where – in our industry anyway – we spend so much time here, the influence of the objects and spaces we inhabit is enormous.
But what is greater still is the consideration and dynamic designs of the spaces people move in. And skate parks are a testament to that. Click here to read more »
Twitter recently updated their email notifications to include what I consider vital information: bio, followers, pictures and how many tweets.
