SxSW 2014: Final recap for Asia

SxSW 2014: Final recap for Asia

Looking for a reason to head to SxSW in 2015? Here's a run down of everything we learned in 2014. SxSW is the forefront of digital creativity and innovation.  With a plethora of ideas, prototypes and exhibitions it is an impossible task to see everything one would be interested in.…
Bluetooth wanker: why I’m wearing the Jawbone ERA

Bluetooth wanker: why I’m wearing the Jawbone ERA

This year there have been a few pieces of technology that have entered my life that I thought were worth talking about.  After all, I think I started this blog about technology once upon a time, and not even I can waffle on about "strategy" any longer. Bluetooth headpieces, in…
Analytics: The Signal and the Noise

Analytics: The Signal and the Noise

Every week there's a conversation about analytics, online and social media monitoring, and more and more, we're identifying the long list of problems associated with it. Here's my approach to social media monitoring: Analytics should be about outcomes, not just outputs We're looking for trends and not absolute values Correlation…

The simple truth of attitude

Be free. Do what you wanna do. Be yourself. Do what you do best. Seems growing up not only tells us not to grow out of creativity, but also the simple truths of attitude.  Maybe I'm being sentiment growing up in my own heavy metal bands with nail polish, but…
Recruitment in the digital age

Recruitment in the digital age

Recruiting for digital, social media and technology based roles is hard.  Really hard.  Mainly because the majority of agencies "turning digital" are doing it all wrong.  The most common mistakes I see? No digital career path - they're not here to be your stop gap for the next 5 years…
Reborn on Responsive Workflow Design

Reborn on Responsive Workflow Design

In my opinion, Reborn are one of the very hottest digital agencies in Australia.  Having worked with the guys on a number of projects, they absolutely know their shit. If you're in "social" and don't know a fucking thing about "digital". This could be a good place to start.  It's…